Somewhere Over the Rainbow LLC: Cape May's Labor Day Summer Send Off Craft Show

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There was no evidence of the havoc caused by Hurricane Sandy last October as thousands of beach-goers, bikers, vacationers, and shoppers strolled along the promenade on Cape May's Beach Avenue. Somewhere Over the Rainbow LLC enjoyed the breeze, the sun, the sand, and of course, their first craft show as they sold their wares and told their story this Labor Day weekend.

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The weather was perfect as Somewhere Over the Rainbow set their booth up along the Beach Avenue Promenade to participate in the City of Cape May's Summer Send Off Craft Show.

What an amazing Labor Day weekend it was at the Jersey shore, proving that Hurricane Sandy could destroy, but New Jersey could rebuild, even better than before. The weather was perfect as Somewhere Over the Rainbow set their booth up along the Beach Avenue Promenade to participate in the City of Cape May's Summer Send Off Craft Show.

It was the first show attended by Somewhere Over the Rainbow and husband and wife, Robert and Katy Larsen, were excited to see how people would react to their wares.

"We are an online business primarily and have only crossed that threshold to have products placed in retail stores. We decided to unveil several new products at the show and were just really looking forward to the thoughts and reactions of potential consumers to all of our products," stated Katy.

The reactions proved spectacular. Even those who didn't stop by the booth were heard speaking of how beautiful the items were. Business was amazing and the traffic was large with a steady flow of both buyers and those interested in buying when the need was to be met.

"Because our products are mostly occasional, for events such as weddings, engagements and baby showers, we ended up handing out every rack card, business card and piece of company literature we could get our hands on. Labor Day weekend was so alive in Cape May and the evidence that Hurricane Sandy had been there was non-existent. Business boomed not just for us but all of the other vendors surrounding us. There were close to 200 booths set up, all full with prospective buyers."

Somewhere Over the Rainbow LLC is primarily known for their custom Baby Age Blocks and Pregnancy and Infant Loss Memorial Items. Cape May was the prime location to expose their new line of signs, wedding photography props, and quotable canvas'.

"Before adding these items to the site, we really just wanted to see a populated reaction to the new additions. While some are now available online, we are still in the process of adding the other additions. It is so exciting to spread beyond your comfort zone into new areas of custom products," Katy said.

All work and no play is not possible at the shore. The Cape May nightlife was abuzz as well as the beach and the boardwalk. Somewhere Over the Rainbow was proud to participate in their first show, especially with it being on the Jersey Shore.

"We want people to know Sandy hasn't destroyed us and it has been a great year of rebuilding. We plan on returning next year and hope people will stop by our site regularly as we add these exciting new items."

Losing a daughter to stillbirth has brought a life to the family of Somewhere Over the Rainbow LLC. Seeing the good has restored their faith. Knowing great things can come from tragedy and natural disasters can make one stronger and being able to witness that , is just amazing.

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Katy Larsen
@SOTRshop
since: 03/2012
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Somewhere Over the Rainbow
since: 11/2011
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