Patroner.se Expands Through Takeover of CheapInk

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Swedish e-commerce market has become increasingly competitive. The takeover of Cheapink by Patroner.se should be seen as a part of the trend of takeovers and mergers for creating sufficiently large and profitable units.

Patroner.se has had an organic growth of approximately 35% up until now, and it continues to grow through the acquisition of a competitor Cheapink. CEO Ola Gustafsson: “It’s very exciting because two of Sweden’s oldest e-shops has now merged under the same roof. We started running in 1996 and Stefan Falander started Cheapink in 1998. For Stefan, it was also very important to whom he sold; that he felt safe that it fell on good hands and it feels good to know that it was us.”

The site cheapink.se will continue to operate but it is going to be modernized properly and will be placed under the same platform as Patroner.se. “We think that we have Sweden’s best site in our line of work and now we will be using the brand name Cheapink ( http://www.cheapink.com ) also for our international network.”

Patroner will become approximately 40% bigger directly and they expect to go forward with employment once they find expertise with the right language skills. Finland is going to be the first international market into which they are investing wholeheartedly but the nature of the market they are going to enter next entirely depends on the kind of staff they can find. Ola also believes that there is going to be more takeovers and mergers in future within Swedish ecommerce.

“It is convenient to start ecommerce but it is difficult to get sufficient volume to afford developing both the site and its activities in general. I absolutely believe that we are at the beginning of a trend of takeovers and mergers to create sufficiently large and profitable units. It is highly possible that we may be a part of the trend in the future on the buying side, but first we must take good care of Cheapink and start running in Finland” Ola says with a tired smile.

About Patroner.se
Patroner.se has sold printer accessories on the Internet since 1996 and is also one of Sweden’s oldest ecommerce companies, and this fact itself generates a huge amount of security among the customers. The company is based in Kalmar and it sells everything from ink cartridges, toners and photo paper to cables and printers. Patroner.se caters both to consumers and businesses and is appreciated by many professional users not only for their expertise but also for their dedicated support via telephone and email.

For more information:
Ola Gustafsson, CEO
ola(at)patroner(dot)se
Patroner i Skandinavien AB
Svensknabbev. 24, 393 51 Kalmar
Tel: +46 480-770 391
Mob: +46 070-445 83 81

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Ola Gustafssson
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