Atlanta, Georgia (PRWEB) September 30, 2013
October 1, 2013 – Cape Coral, FL. Eclipse Corporation, a leading provider of enterprise document generation solutions, announced today that it will be a featured presenter at the East Coast Oracle (ECO) Users Conference on November 4th and 5th in Raleigh, North Carolina. Eclipse Corporation was one of only 15 presentations selected out of 140 applicants. Eclipse experts will discuss Dynamic White Space Management (DWSM) as a technique to leverage unused white space on monthly statements, invoices and other customer correspondence with the aim to improve marketing and sales.
“Companies spend millions of dollars and send millions of pages of transactional documents and customer correspondence each month. So it makes sense to maximize each customer engagement to sell additional products and services,” says Steve Luke, CEO and founder of Eclipse Corporation. “We will explore how the most simple, everyday documents like acknowledgments, invoices, and statements become marketing, sales and branding opportunities using DWSM.”
Dynamic White Space Management puts custom document presentation in the hands of the marketing departments and line of business units. By using DWSM, non IT personnel using Oracle easily place targeted and personalized messaging or images into customer correspondence without the need of advanced technical support, systems programming or change orders. This presentation will break down common myths about “old school” document automation technology and provide examples of the latest trends in marketing with transactional business documents using DWSM.