1-800-Flowers.com® Selects 500friends to Upgrade its Fresh Rewards® Loyalty Program

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World's Leading Florist and Gift Shop to Leverage 500friends’ Award Winning LoyaltyPlus Platform to Maximize the Lifetime Value of its Customer Relationships

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500friends has demonstrated to us they are experts in the category.

500friends, the leading provider of next generation loyalty marketing solutions, announced today that 1-800-Flowers.com, the world’s leading florist and gift shop, has selected the LoyaltyPlus platform to power its Fresh Rewards® customer loyalty program.

1-800-Flowers.com, which ranks 58th on the 2013 Internet Retailer Top 500 list is dedicated to delivering smiles to its customers and building value for its shareholders. The company will migrate from its current provider to 500friends’ cloud-based LoyaltyPlus platform. By leveraging the LoyaltyPlus platform, 1-800-Flowers.com will be able to deliver a more dynamic and engaging loyalty experience across all customer touch points, while increasing the profitability and lifetime value of their customer relationships.

"We needed a full service loyalty marketing partner that will ensure that our program is the gold standard for maximizing the lifetime value of our customer relationships," said Chris McCann, President of 1-800-Flowers.com. "500friends has demonstrated to us they are experts in the category and that their platform delivers a modern framework for delivering loyalty programs that balance innovation with measurable performance."

When launched, the re-invented rewards program will offer a more flexible framework designed to maximize the program’s return on investment through highly targeted promotions and communications, seamless cross-channel integrations, and flexible rewards management. LoyaltyPlus will provide the necessary controls and flexibility to empower 1-800-Flowers.com to manage and optimize their program with ease. With deep analytics, they will have insights into member profile data, transactional and engagement metrics, and will be empowered to make better marketing decisions across the business.

"We are delighted to partner with 1-800-Flowers.com for many reasons, but especially because they recognize the importance of measuring and optimizing customer lifetime value," said Justin Yoshimura, CEO, 500friends. "Together, we will deliver a program that delights their membership while having a positive material impact on average order value, purchase frequency, and lifetime value."

About 500friends

500friends is redefining loyalty marketing by enabling retailers to deliver innovative, cross-channel loyalty programs that increase the lifetime value of their customers. The LoyaltyPlus cloud-based platform offers a comprehensive suite of capabilities that empowers retailers with proven strategies that create highly personalized and targeted customer experiences at each stage of the lifecycle and across all touch points, while providing deep insights into their customers to enable better marketing decisions. 500friends powers loyalty programs for 40 of the top 1000 retail brands in the world including Shoebuy.com, Skymall, USAutoParts.com, Build.com, ICE.com, and Jewelry Television. 500friends is based in San Francisco and is backed by leading institutional investors including Crosslink Capital, Intel Capital, and Fung Capital (Li & Fung).    For more information, please visit http://www.500friends.com.

About 1-800-FLOWERS.COM, Inc.

1-800-FLOWERS.COM, Inc. is the world’s leading florist and gift shop. For more than 35 years, 1-800-FLOWERS® (1-800-356-9377 or http://www.1800flowers.com) has been helping deliver smiles for our customers with gifts for every occasion, including fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections, candles, balloons and plush stuffed animals. As always, our 100% Smile Guarantee backs every gift. 1-800-FLOWERS.COM has been honored in Internet Retailer’s "Hot 500 Guide" for 2013. 1-800-FLOWERS.COM was recognized for their mobile site with a Gold Award in the Ecommerce/Shopping category of the 2012 Horizon Interactive Awards. 1-800-FLOWERS.COM was also rated number one vs. competitors for customer service by STELLAService in 2011 and named by the E-Tailing Group as one of only nine online retailers out of 100 benchmarked to meet the criteria for Excellence in Online Customer Service in 2011. The Company’s BloomNet® international floral wire service (http://www.mybloomnet.net) provides a broad range of quality products and value-added services designed to help professional florists grow their businesses profitably. The 1-800-FLOWERS.COM "Gift Shop" also includes gourmet gifts such as popcorn and specialty treats from: The Popcorn Factory®; cookies and baked gifts from Cheryl’s®; premium chocolates and confections from Fannie May® confections brands; gift baskets and towers from 1-800-Baskets.com®; incredible, carved fresh fruit arrangements from FruitBouquets.com ); wine gifts from Winetasting.com®; top quality steaks and chops from Stock Yards®; as well as premium branded customizable invitations and personal stationery from FineStationery.com®.

The Company’s Celebrations® brand is a premier online destination for fabulous party ideas and planning tips. 1-800-FLOWERS.COM, Inc. is involved in a broad range of corporate social responsibility initiatives including continuous expansion and enhancement of its environmentally-friendly "green" programs as well as various philanthropic and charitable efforts. Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS.

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Tiffany Go
since: 03/2009
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