Tinton Falls, NJ (PRWEB) September 02, 2013
It all started in 1979 when two Italian brothers opened a restaurant that would bring families together around the dinner table again. Six years later, the two parted ways leaving one brother and current owner, Paul Crecenti to manage Ninette’s Italian Restaurant located in Tinton Falls, New Jersey. Immigrating to the United States from Italy at a young age, Crecenti incorporates what he learned through his experiences in America along with his own family recipes to add diversity to his menu. After 34 years serving familiar faces including late Italian TV mobster and New Jersey native, James Gandolfini, Ninette’s Italian Restaurant has maintained a robust presence in Central New Jersey. Crecenti tells us what has kept him going for all these years:
Bielat Santore and Company (BSC): What got you started in the restaurant industry?
Paul Crecenti: I always enjoyed cooking, so after high school I learned how to make pizza. I worked in Brooklyn and then came to New Jersey in 1969 and worked at a few different places for ten years before opening Ninette’s Italian Restaurant.
BSC: Where did you get your inspiration for your recipes?
Paul Crecenti: My inspiration came from me working with different chefs from different places and after a while I started creating different dishes. A lot of my recipes I learned from my mother. Most everything is homemade. We don’t buy much pre-made.
BSC: Do your customers have a particular favorite dish?
Paul Crecenti: Pizza of course is #1 and then I create all different dishes. It is mostly a family restaurant. I’ve built up relationships for so many years that by the weekend everyone eats here.
BSC: What gets your customers to keep coming back?
Paul Crecenti: Number 1; the relationship. After a while they become a friend, which is why we always create different dishes to attract them. If they ask us to make them something that is not listed on the menu, we make it for them to make them feel more comfortable and like they are a guest on my home.
BSC: What is a typical day at Ninette’s like?
Paul Crecenti: Weekends are very busy but the atmosphere is very relaxed. We get people going in and out but it’s very relaxed.
BSC: How did you find this location?
Paul Crecenti: We liked this area because it was close to Fort Monmouth. Thirty-four years ago this shopping center used to be like a flea market. Originally the restaurant was only 2,000 square feet. We needed more room for all the people coming from Fort Monmouth, so when the hairdresser next door to us went out of business, we expanded. Unfortunately, Fort Monmouth closed in 2011.
BSC: Do you serve a lot of locals or do you see different faces every day?
Paul Crecenti: We see the same people coming back day after day, but we also get new people as well.
BSC: What is your favorite thing about owning an Italian restaurant?
Paul Crecenti: The people, the relationships with them. I’ll miss that. It becomes like a family. You know people by name and they become close friends.
BSC: Who is your biggest competition?
Paul Crecenti: We don’t try to compete with other restaurants. After so many years you build up rapport with your customers so that every week you constantly get people coming back. We never did much advertising. Advertising is a lot of money and I didn’t think it was useful. I’d rather donate food. I feel like once people taste my food they know what they’re going to get. It is better than being told where to go.
Ninette’s Italian Restaurant invites customers to come and enjoy musical entertainment every Saturday night from 7:00 pm – 9:00 pm. They also have on and off-premise catering services and host special events such as parties, christenings, and graduations upon reservation. Ninette’s Italian Restaurant is located at 908 Shrewsbury Avenue, Tinton Falls, New Jersey 07724. Lunch and dinner hours are Tuesday – Thursday from 10:00 am – 10:00 pm and weekends from 11:00 am – 10:00 pm. They are closed on Mondays.
About Bielat Santore & Company
Bielat Santore & Company is an established commercial real estate firm. The company’s expertise lies chiefly within the restaurant and hospitality industry, specializing in the sale of restaurants and other food and beverage real estate businesses. Since 1978, the principals of Bielat Santore & Company, Barry Bielat and Richard Santore, have sold more restaurants and similar type properties in New Jersey than any other real estate company. Furthermore, the firm has secured in excess of $500,000,000 in financing to facilitate these transactions. Visit the company’s website, http://www.123bsc.com for the latest in new listings, property searches, available land, market data, financing trends, RSS feeds, press releases and more.