Priori Legal Launches New Online Platform For Connecting Small Businesses With Vetted & Trusted Lawyers in New York

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The site helps to improve the experience of small businesses in the legal market by streamlining and simplifying the process of finding, hiring and paying for lawyers, all at below-market rates.

Priori Legal, an online platform that connects businesses with a curated network of quality lawyers, announces today its beta launch in New York City. Founded by Yale Law School graduates Basha Frost Rubin and Mirra Levitt, Priori was designed to bring greater transparency to the small business legal services market by providing access to top legal services at below-market prices.

“Small businesses are the backbone of our economy, yet when it comes to finding legal services, it’s often challenging and time-consuming to identify an excellent lawyer,” said CEO and Co-Founder Basha Frost Rubin. “Moreover, there needs to be greater transparency in the pricing of legal services. At Priori, we offer businesses pre-negotiated, discounted rates with, whenever possible, flat fee structures.”

Priori’s streamlined platform makes it easy for small businesses to find lawyers. Rubin and Levitt founded Priori to encourage small businesses to use legal services on a regular basis, which saves them time and money in the long-run.

After filling out an initial online query, Priori evaluates each new request and presents a client with a handpicked short-list of those lawyers most suited to handle their matter. In choosing a lawyer, business owners are also entitled to a half-hour, complimentary telephone screen scheduled through the site.

Priori Legal’s lawyer network is invitation-only. Lawyers must apply and go through a rigorous process to be accepted to the elite network. Once accepted, Priori works with each individual lawyer to establish a rate card, which includes discounted flat and hourly fees for services offered. Priori also handles billing and invoice collection from businesses.

Benefits to Small Businesses:

  •     Carefully selected network of trusted lawyers representing a broad range of practice areas
  •     Flat-fee arrangements, discounted rates, and no hidden fees
  •     Choice of lawyers handpicked specially for your matter
  •     Free half-hour phone call for every new matter
  •     Convenient online payment platform

Benefits to Lawyers:

  •     A cost-free opportunity to grow your practice
  •     Access to clients targeted to your expertise
  •     Back office support in billing and collections
  •     Partnership and support in pricing through sophisticated analytics

“Our goal is to give small business lawyers more time to do what they love—lawyering,” said Co-Founder Mirra Levitt. “With Priori, we strip away many of the inefficiencies that surround the current model of lawyer-client interaction, leaving room for a more productive business relationship.”

For more information about Priori’s beta launch or to request an invitation code, visit For media inquiries, contact Cari Sommer, Cari Sommer Media + Communication,

About Priori Legal:
Priori Legal provides small businesses with access to a curated network of expert lawyers, bringing greater transparency to legal services. Priori was started in 2012 and launched in 2013. The company is based in New York City.

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