Loyalty 360, SAS Present: USAA’s 5 Keys to Marketing Analytics Excellence

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SAS to present a webinar that details how analytics at USAA drives a process that leads to profitable marketing excellence. Attendees will also learn how critical it is to establish clear objectives and metrics at the beginning of any marketing project.

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The key to making data more actionable is to make it easier to understand and measureable for today’s marketers.

United Services Automobile Association (USAA) is a Fortune 500 organization offering insurance, banking, investment, and retirement products for current and former personnel and families of the U.S. military. USAA has established a brand identity around superb customer service, affording it some of the highest customer satisfaction ratings on an annual basis, earning accolades from Forrester Research, and Consumer Reports for its respective surveys on customer service.

A clear focus on the customer is codified within USAA’s marketing operations through a methodology that balances ensuring customer satisfaction and generating positive returns on marketing investment. The use of customer data and analytics for insights is crucial in this balancing act.

On Sept. 19 at 1 p.m. EDT, Loyalty 360 will host a webinar titled, “USAA’s 5 Keys to Marketing Analytics Excellence”, which will be presented by SAS.

During this webinar, attendees will learn about the:

  • Criticality of establishing clear objectives and metrics at the outset of any marketing endeavor
  • Importance of understanding their target market
  • Challenges and methods towards effectively leveraging marketing resources
  • Best practices in applying scientific methodologies against the art of marketing
  • Importance of consistent certification and communication of marketing results

“The challenge with data is that the value of the insight is often offset with the complexities in understanding, accessing, and modeling the data,” shared Mark Johnson, CEO of Loyalty 360 – The Loyalty Marketer’s Association. “The key to making data more actionable is to make it easier to understand and measurable for today’s marketers.”

Doug Mowen, Executive Director, Chief Data and Analytics Office at USAA, and John Bastone, Senior Customer Intelligence Consultant at SAS, will be the featured speakers for the webinar.

“In today’s fast-paced marketing environment, it is becoming increasingly important to quickly develop insights that drive actionable, data-driven business decisions,” Mowen noted.

Marketers are invited to join Loyalty 360 and SAS on Sept. 19 at 1:00 p.m. EDT to learn how to implement profitable marketing goals and objectives through the use of data analytics and superb customer service. For more information, please visit: http://loyalty360.org/conferences/event/utilizing-analytics-to-drive-the-marketing-organization-5-tips-for-increasi

About Loyalty 360:

Loyalty 360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. For more information, visit loyalty360.org.

About SAS:

SAS is a leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 50,000 sites improve performance and deliver value by making better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.

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Erin Raese
Loyalty 360
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