Monterey, CA (PRWEB) September 03, 2013
According to the most recent report from SNL Kagan, there is no spoiler alert needed for the second-quarter U.S. multichannel subscriber movement. The seasonally soft period followed the script of a mature industry that is concurrently struggling to make gains while still holding a significant but not absolute share of the U.S. market.
According to company reports and SNL Kagan estimates, cable, DBS and telco video providers collectively lost 366,000 video subscriptions in the second quarter. The figure was predictably softer than the first quarter but offered some encouragement with a nearly 11% improvement to the loss posted in the year-ago quarter.
The industry remains slightly below its mid-2012 levels, placing the current U.S. multichannel market in a subscriber doldrums. The combined cable, telco and DBS counts, according to SNL Kagan estimates, were more than 200,000 lower than in second quarter 2012. By expanding the view backward to second quarter 2011, SNL Kagan’s analysis noted only a small uptick in combined subscriptions of 121,000 for the past 24 months.
Additional highlights from SNL Kagan’s 2nd-quarter U.S. Multichannel Subscriber report:
The telcos offered the clearest source of optimism. The phone companies continued to take video share from the cable and DBS incumbents despite uneven footprint expansion in the first half of 2013. The telco segment, with more than 400,000 net adds, gained significantly more subscribers than in the year-ago quarter and topped 10.7 million total video customers as of mid-2013.
About SNL Kagan
SNL Kagan, a division of SNL Financial LC, is a comprehensive resource for financial intelligence in the media and communications sector, including the broadcasting, cable, entertainment, motion picture, telecom, wireless, satellite, publishing and new media industries. The SNL Kagan suite of products integrates breaking news, comprehensive data and expert analysis into an electronic database available online and updated around the clock. For more information, visit http://www.snlkagan.com.