Cortex Consulting Opens an Office in London's Silicon Roundabout

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Stanford Certified Project Manager, Barry Florin, has opened a new office at "The Hoxton MIx" located in the heart of London's Tech City, where he offers Executive & Team Coaching to innovative people working in London's rapidly growing Tech Scene.

Barry Florin

The third and most detrimental to a company’s success is the unspoken fear of many senior executives to give negative feedback to direct reports who possess strong and aggressive personalities as these difficult people can actually intimate their boss.

Barry who is one of only 5,000 Stanford Certified Project Managers worldwide is now offering executive and team coaching at his office in London’s Tech City, through his company Cortex Consulting.

Barry’s approach to business coaching blends the latest cutting edge thinking from California’s Silicon Valley, the use of industry standard psychometric assessments such as Meyers Briggs and a solid understanding of the best psychological techniques to bring about effective behavioural change in the workplace.

Barry who is a Certified Master Coach from the Behavioural Coaching Institute and a Founding Fellow of the Institute of Coaching at McLean Hospital, a Harvard Medical School Affiliate has a strong interest in team development and team leadership.

It is widely acknowledged that effective teams can be the key to a company’s success although many teams prove to be dysfunctional as a result of the many invisible inter-personal issues existing between team members.

One of the greatest problems with teams is the inability of team leaders to hold members accountable by giving appropriate feedback when it is needed.

While most people will agree that receiving negative feedback is not pleasant, what is generally not recognised is that the delivery of negative feedback to others can be an extremely difficult task, even for senior executives.

There are several reasons for this.

The first reason is that many people are uncomfortable giving negative feedback to direct reports, because they simply don’t like hurting people’s feelings.

The second is that many team members have a hard time accepting negative feedback, as they have been able to coast along without it throughout their careers and are unwilling to see their blind spots.

The third and most detrimental to a company’s success is the unspoken fear of many senior executives to give negative feedback to direct reports who possess strong and aggressive personalities as these difficult people can actually intimate their boss.

In executive and team coaching the key to progress is always honest self-awareness, followed by acceptance and then action. The people being coached must first accept who they really are and then learn how to step out of their comfort zone.

Barry has an extensive working knowledge of teams gained through study at The Kellogg School of Management, Cornell, and Stanford University. Barry has had over forty years of senior management experience leading international teams in the United States, Latin America, Asia, Africa and the United Kingdom.

About Cortex Consulting:
Cortex Consulting founded in London in 2011 is an executive coaching firm specialising in working with individuals and teams working within London's Tech City. Cortex is owned and operated by Barry Florin, a Certified Master Coach, Founding Fellow of the Institute of Coaching and a Stanford Certified Project Manager, learn more at http://www.cortexuk.com

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