CVET LLC Launches Version 5.0 of the Customer Value Expert Toolset for More Effective Value Selling

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B2B companies improve sales win rates and the profitability of those sales by using CVET’s customer value research and value selling tools. This new version has more functionality, a streamlined user interface, and an updated appearance.

Cloud-based customer value research and value selling software

CVET - with value you grow (tm)

Our management practice research revealed that while many companies talk about consultative or value selling and quantifying value for their customers, few companies consistently do it.

CVET LLC announces the release of version 5.0 of the Customer Value Expert Toolset®. Better known as CVET® (pronounced “see-vet”), this cloud-based software application guides businesses through a proven, best practice method to:

  •     Quantify the value of their products and services
  •     Generate sales tools persuasively demonstrating their superior value to target business customers

“Our management practice research revealed that while many companies talk about consultative or value selling and quantifying value for their customers, few companies consistently do it,” says co-founder James Anderson of Northwestern University’s Kellogg School of Management. “CVET provides the process and the tools to make it happen.”

“This new version incorporates both the feedback from our users and the evolving sales and marketing best practices in customer value management,” says co-founder Eric Berggren. Version 5 adds new functionality, streamlines the user interface, and updates the appearance. More specifically, the top functional enhancements enable the user to:

  •     See the status of all value assessments on a personalized dashboard or home page
  •     Leverage past value research by importing value elements and equations into new research
  •     Tag data for analysis in customer relationship management (CRM) or other applications
  •     Generate customer value reports in multiple languages

In his book Value Merchants, Dr. Anderson demonstrated how companies that quantify and prove their value to customers significantly outperform their competition. These companies improve sales win rates and enhance profitability of those sales. CVET brings best practice in customer value management within reach of any organization.

About CVET LLC
CVET LLC enables organizations to improve their bottom line through customer value management. Based on both management practice research and hundreds of value assessments, CVET has a proven process and a suite of tools that reduce the time required and enhance the effectiveness of managing a business based on demonstrated and documented value. Clients achieve best practice working with our implementation partners: James C. Anderson LLC, Axios Partners Inc., and Orange Orca BV.

About James C. Anderson
Dr. Anderson is considered a leading authority on Business-to-Business (B2B) marketing, having already written the best-selling B2B marketing textbook Business Market Management, the management practice book Value Merchants, and numerous Harvard Business Review articles. James C. Anderson LLC and strategic partners, Axios Partners and Orange Orca, work together seamlessly to implement customer value management at client firms. Their intent is to impart the knowledge, skills, tools and process of customer value management to client firm managers, enabling them to change their company culture to one of doing business based on demonstrated and documented value, while delivering demonstrable, significant incremental profitability.

For more information, please visit: http://www.jamescandersonllc.com.

About Axios Partners, Inc.
Axios Partners leads clients to innovate and manage their customer value for revenue and profit growth. Combining highly skilled and experienced consultants with innovative methods, Axios addresses each client’s unique challenges. Axios client results have been highlighted in Fortune, Harvard Business Review and numerous other publications. Axios is the implementation partner for James C. Anderson and CVET LLC in the Americas, Asia and Australia.

For more information, please visit: http://www.AxiosPartnersInc.com.

About Orange Orca B.V.
Orange Orca B.V. is a management consulting firm based in the Netherlands which is committed to achieving measurable improvement in performance for its clients in marketing/sales or purchasing/logistics. Orange Orca improves client's profit by increasing turnover or reduction of costs. Orange Orca is the European implementation partner for James C. Anderson, LLC.

For more information, please visit: http://www.orangeorca.com.

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Eric Berggren
CVET LLC
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since: 03/2009
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