OEConnection Launches MarketplaceDirect

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Integration technology helps franchise dealers sell OEM parts on eBay Motors, a leading auto parts marketplace.

MarketplaceDirect is the tool dealers have been looking for to help them capitalize on the power of eBay, where tens of thousands of auto parts are sold daily.

OEConnection LLC, the parts e-commerce technology leader for original equipment manufacturers (OEM) distribution networks, has announced the launch of MarketplaceDirect, a web-based solution that will make it faster and easier for franchise car dealers to sell genuine original equipment parts on eBay and other online marketplaces. MarketplaceDirect is the company’s second product introduced in 2013 to help dealers reach DIY auto repairers online.

“MarketplaceDirect is the tool dealers have been looking for to help them capitalize on the power of eBay, where tens of thousands of auto parts are sold daily,” said Mark Tomasetti, OEConnection Senior Vice President and Chief Commercial Officer. “eBay is a great marketplace for selling parts, and can best serve as a complementary channel if dealers can efficiently manage their parts listings and order fulfillment. MarketplaceDirect automates the entire workflow directly through the OEConnection portal, making it easy for dealers to reach millions of auto parts buyers worldwide,” Tomasetti added.

Seamlessly automating the upload process of data and photos, MarketplaceDirect integrates with a dealership’s parts inventory and allows dealers to create their own parts list based on pre-defined criteria. The solution populates each listing with information needed for eBay, including quantity, pricing, part numbers, and detailed OEM catalog diagrams. When a part sells on eBay, a dealer sees the order information in the OEConnection portal and uses the system’s order management functionality to complete the order.

MarketplaceDirect is currently available to all OEM brand franchise dealers in the U.S. For more information, dealers can call 888-776-5792, X3.

About OEConnection LLC
OEConnection is the leading parts e-commerce technology provider for OEM distribution networks, serving over 36,000 dealership and repair customers. Customers use OEConnection products over 6 million times each month to market, manage and move original equipment parts, facilitating an estimated $19 billion in annual replacement parts trade. The company is headquartered in the greater Cleveland area at 4205 Highlander Parkway, Richfield, Ohio, 44286. Additional information is available at http://www.oeconnection.com or by emailing Joan Deegan at Joan.Deegan@OEConnection.com.

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