American Women Voted SINGER® Brand as Best Sewing Machine

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Rewarded with the Women’s Choice Award® Seal of Recommendation

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It is an honor to be a part of so many women’s lives and encourage sewing as a means to express their creativity and love for their family and friends.

As the leading advocacy for female consumers, WomenCertified® is delighted to honor the SINGER® brand with the 2013 Women’s Choice Award for America’s Best for Home in the Sewing Machine category. This award designation is based on a national survey among 5,000 plus women who were asked to select the brands they would most highly recommend to others.

“We are excited to be awarded the Women’s Choice Award® Seal of Recommendation,” said Katrina Helmkamp, CEO of SVP Worldwide, producer of the SINGER® brand. “We are passionate about providing sewing machines that are reliable and easy to use. It is an honor to be a part of so many women’s lives and encourage sewing as a means to express their creativity and love for their family and friends.”

Today’s U.S. female consumer values the opinion of others and over half of all women consider their role as a broadcaster, responsible for helping others make smart choices (2012 Fleishman Hillard Study), so it’s not surprising that major brands are focusing on delivering a customer experience women will love. The Women’s Choice Award has set the standard for helping women make smarter choices by collectively identifying the brands most recommended and trusted by women and those that deliver a customer experience worthy of her recommendation.

  •     92% of Americans will seek out the recommendation of others before making a major decision (Neilson Research 2012)
  •     9 out of 10 women would ‘definitely’ trust a brand more if it carried the Women’s Choice Award (MedeliaMonitor 2013)

According to Delia Passi, WomenCertified®, Inc., founder and author of Winning the Toughest Customer: The Essential Guide to Selling to Women, the Women’s Choice Award honors brands that have demonstrated exceptional service in meeting the needs of women and that receive an extraordinary recommendation rating by women. “Recognizing SINGER® as the top sewing machine brand helps ‘women guide other women’ to make smart choices,” she said.

About the SINGER® brand:
Since 1851, SINGER® has been one of the leading brands of consumer and artisan sewing machines, and one of the world’s most trusted and recognizable brands. SINGER® has a long history of sewing innovation, having produced the world’s first portable sewing machine, the first zigzag sewing machine and the first electronic sewing machine. By making simple, easy to use machines, SINGER® has introduced the craft of sewing to people around the world. From home décor and clothing construction to embroidery and quilting, SINGER® is dedicated to helping people express themselves through sewing. Please visit http://www.singerco.com for more information.

About Women’s Choice Award
WomenCertified® is a marketing research firm, home to the Women’s Choice Award, the only award that identifies brands that women recommend and serves as a competitive differentiator for businesses. Awards are based on surveys of thousands of women, as well as research conducted in partnership with the Wharton School of the University of Pennsylvania on what drives the consumer experience for women vs. men. To learn more, visit http://www.womenschoiceaward.com.

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Cara Downs
SSA Public Relations
+1 818907-0500
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Logan Simmons
SINGER
615-327-7999
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