London (PRWEB UK) 2 September 2013
• 46% of parents spend between £50 to £100 per child on back to school essentials
- 63% of parents seek out multi-buys and special offers whilst 29% re-use hand me downs and patch up clothes at home
- 28% of parents wait to purchase their children’s back to school essentials in the sales
- 71% purchase uniform’s one size too large to ensure they last longer
The Survey results are broken down in the ‘Back to School Essentials in numbers’ info-graphic.
Case studies are available to talk about their tips and tricks on back to school purchases including:
CASE STUDY: Savvy mum of three and self-proclaimed “money-saving obsessive”
Thirty five year old mum of three, from Hertfordshire has been busy preparing for her two eldest boys’ back to school essentials this month. Always on the look-out for ways and means of keeping costs down, she shops as soon as the holiday begins, as all sizes tend to still be in stock at this point, and looks for bargain deals such as 2 polo shirts for £2. She’ll also bulk buy to ensure she doesn’t run out during the year and plans in advance by shopping in the February/March sales to save money on cheap winter coats and plimsoll deals. Also, not one to turn down freebies, the savvy mum will supply the children with water bottles given to her at work and gladly accepts free hand-me-downs from friends that can be re-used. Cleverly, when it came to purchasing the boys school jumpers; she also planned ahead, purchasing one size too large last term to ensure the boys’ would still get plenty of wear out of the uniform for the new term ahead.
Notes to Editors
- Survey results based on a response of 1,107 parents
-  Reference
For information about TopCashback.co.uk, interviews, comments, consumer spending patterns insight and access to 100s of consumer case studies, please contact press(at)topcashback(dot)co(dot)uk or call Francesca Williamson or Lindsey Casey on 020 3489 6464.
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TopCashback includes more than 3,900 merchants, from high street big names to smaller, niche online sellers. £4 million cashback is earned by TopCashback’s members each month, with £600 million worth of transactions passing through it each year. Consumers effectively get, on average, an 8% discount on each transaction they make simply by clicking through to their chosen retailer via TopCashback.co.uk, instead of going to the retailer’s website directly.
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In January 2013, TopCashback was the first cashback site to provide consumers with access to money-saving services through mobile phone camera technology with its ‘Snap & Save’ service, which gives shoppers cashback on in-store purchases.
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