Disappointing Social Media Results Open Doors for Physical Signage

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Wisconsin-based printer, Cross & Oberlie, unveils new website to help businesses and nonprofits easily design effective signage.

Nearly 61% of small businesses don’t see any return on their social media efforts (USA Today). Many don’t have the time, resources or personnel to devote to long-term social campaigns, and that’s good news for traditional marketing tools like promotional signs.

“Signs are one of the oldest and most effective ways to advertise who you are, what you do, and why people should contact you,” said Gary Bezella, President of Cross & Oberlie. “It’s a tangible and proven way to drive business.”

To help businesses and nonprofits easily and quickly design signage, Cross & Oberlie spent nine months redesigning their site, PromoteSigns.com, and launched it on June 15, 2013.

Their new site includes a growing toolkit of resources to help businesses and nonprofits design eye-catching signage. These include a gallery of 800+ design ideas, color guides, layout guides, a font guide, and more.

“The site is more user-friendly to save time,” said Steve Bezella, Operations Manager of Cross & Oberlie. “We also manually review every order to eliminate any worry over misspellings or clashing colors.”

Cross & Oberlie was one of the early adopters of the web and opened their first online store in 1993. Since then, they have quickly grown in the sign and decal markets, increasing sales tenfold and tripling their manufacturing space.

Located in Neenah, Wisconsin, Cross & Oberlie has been the Fox Valley’s screen printer since 1968. They have printed on metals, canvas, wood, plastics, wax, shirts, caps and towels. You can learn more about them at http://www.promotesigns.com/, or by calling 888-864-4114.

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