I’ve always been a 'walk-on' kind of girl.
Fort Lauderdale, Florida (PRWEB) September 16, 2013
The new "Guerrilla Marketing to Women" podcast has been released on iTunes for business owners, solopreneurs and entrepreneurs to learn from and enjoy, created by Wendy Stevens, best-selling author, 7-figure entrepreneur and business coach.
Following up on her successful association with legendary marketing expert Jay Conrad Levinson's "Guerrilla Marketing" series of books and training programs, Ms. Stevens will continue to offer the kind of low-cost, highly effective marketing strategies that the best known marketing brand in history has become known for worldwide. The podcast captured Top 10 listings in the 'New & Noteworthy' and 'Business categories on iTunes within its first week.
The "Guerrilla Marketing to Women" podcast features audio interviews with leading business experts in various industries, highlighting the methods and tools they currently use to reach and market to their female audience authentically and profitably. As a multi-million-dollar sales and marketing success story in her own right, Stevens adds high-conversion sales and lead generation perspectives to each conversation, along with her insights into the distinct differences marketers must grasp and use to connect with women — currently the largest and most affluent consumer group in US history.
A former sports champion who lead the University of Maryland's fabled lacrosse team to a national championship as their captain, MVP, All-American and U.S. Team player, Wendy Stevens began her career as the inaugural coach for the NCAA Division I National Champion Women's Lacrosse team at Vanderbilt University in Nashville, Tennessee. After building the team from scratch to reach the country's top 20 standings in less than two years, she then transformed her peak performance insights into a business context, rebounding from a family crisis to go from struggling single mother to multimillionaire in less than two years in the direct sales industry.
"When I started out in business, I had no money, no job, no business or sales experience, and no alimony package or wealthy sugar daddy behind me," says Stevens. "But with two children depending on me, I threw myself into learning and doing as much as I could to turn things around. I guess I’ve always been a 'walk-on' kind of girl."
Realizing the needs of small businesses to sustain and explode their growth, Wendy subsequently founded Local Guerrilla Marketing, leading the fledgling company to 7-figure financial success before selling its holdings to a division of Levinson's Guerrilla Marketing International organization. The same entrepreneurial spirit is now driving her to take on the marketing world's outdated and occasionally sexist approaches to female consumers, offering her "Guerrilla Marketing to Women" podcast as an extension of the material in her upcoming book of the same name.
Some of the business-building experts and guests already scheduled to appear on the online broadcast include accomplished speaker and sales conversion expert Lisa Sasevich, million-dollar voice coach Deborah Torres Patel, and podcasting profit strategist Kris Gilbertson. To listen and subscribe to upcoming Guerrilla Marketing to Women podcasts online, go to http://www.GuerrillaMarketingToWomen.com