Portland, ME (PRWEB) September 01, 2013
Successful online marketing for local businesses requires a diverse skill set and the familiarity if not mastery of a variety of online tools. Most local business owners have little time to develop these new skills and learn new systems. As a result, those businesses tend to do one of two things. They can fail at online marketing or they can bring in a local search marketing firm.
My Local Leads specializes in local search marketing. They work with companies around the country in getting noticed online and getting the phone to ring. The following is a list of tools—some essential and some optional—used in helping local businesses get ahead of the competition in today’s highly competitive online marketing arena.
1. Daily Deals like Groupon and LivingSocial provide an immediate incentive for consumers. The downside is that it can be expensive and must be carefully managed to avoid dissatisfaction.
2. Email Marketing tools such as Constant Contact and Vertical Response give business the opportunity to send out emails to different lists with highly targeted messages. Be sure to invest in one that provides spam software checking.
3. Facebook Pages can be inexpensive, but time consuming. They help to improve customer loyalty, offering an opportunity for continued customer engagement as well as providing valuable feedback from consumers.
4. Google Plus is a newer social media platform, but it is growing faster than any other. It also ties in a variety of Google tools including maps and YouTube.
5. Lead Generation Sites like ServiceMagic and Angie’s List are reputable sites that consumers trust. There is a median cost for their services, but local businesses can quickly gain new clients through such sites.
6. LinkedIn is great for B2B prospecting. It is a professional platform that works like Facebook, but with gets rid of the games in favor of more networking.
7. Pinterest is a visual way of advertising, allowing companies to post images that can inform or entertain and, if done properly get shared amongst users to enhance the organization’s reach.
8. Q&A Sites such as Yahoo Answers and Quora allow local companies to build their reputation as an authority on a subject and provide quality links and traffic to the company website.
9. Review Sites such as Yahoo and Google Local are essential to online reputation management for local businesses.
10. Twitter is a micro-blogging option. Posts are 140 characters or less, but can be a great way to link to blogs, specials, and make announcements for the company.
My Local Leads helps local business with search engine optimization, website design and development, mobile marketing, and more. They can help manage a local businesses online reputation and provide valuable insight when it comes to online lead generation and customer retention.