UPbeat Marketing is uniquely positioned to serve not only as a marketing consultancy to companies entering the African continent, but to provide education and training on the nuances of the region.
(PRWEB) September 03, 2013
As attention on Africa continues to grow, and foreign direct investment in South Africa leads the continent, UPbeat Marketing, a leading international marketing consultancy and training company based in Johannesburg, South Africa, has chosen i-media-international as its U.S. communications agency of record. i-media-international’s charge will be to showcase UPbeat Marketing’s thought leadership and expertise on customer centricity, corporate social responsibility, research, consulting, and training services for organizations currently doing business in or wishing to enter the South African market.
The African continent has recently been in the news. President Obama’s visit to Africa in June of this year, brought attention to the region’s growing business and economic potential which had been steadily increasing under the radar. "We have got enormous opportunity to unleash the next era of African growth. I see Africa as the world's next major economic success story and the United States wants to be a partner in that success," Obama told a gathering of approximately 20 U.S.A, African and other international corporate chief executives.
“As the continent’s potential continues to grow, UPbeat Marketing (http://www.upbeat.co.za) is uniquely positioned to serve not only as a marketing consultancy to companies entering the African continent, but to provide education and training to both local employees and international executives on the nuances of customer service and marketing in the region,” said Victoria Osorio, Managing Director for i-media-international (http://www.i-media-international.com). “Further, what sets UPbeat Marketing apart is their focus on corporate social responsibility, a critical issue in the region. U.S. companies that engage with UPbeat Marketing for their training, business development, and marketing consultancy initiatives, can count on a culturally and socially responsible approach to business in Africa. Our goal will be to effectively communicate this strength to the U.S. market.”
“We’re thrilled to be working with the i-media-international team in this important junction in our company and history,” said Nathalie Chinje, UPbeat Marketing’s Founder and Director. “i-media-international offers a dynamic combination of a here-and-now, yet forward-looking approach to thought leadership and communications, and in many ways, that is very much in alignment with UPbeat Marketing. We have a future vision for business in Africa, and the continent in general, and we want to create success stories and leverage resources that can allow our clients to sustain their operations on the African continent.”
The i-media-international team will work with UPbeat Marketing to create a 360⁰ market presence. “Our strength is social communications where we bring together public relations, digital strategy, and social media,” added Victoria. “For UPbeat Marketing we’ve developed Africa Point-of-View, an online magazine that will focus on business, economic, and corporate social investment topics and opportunities in the region from a global perspective. Plus, you’ll be able to get the latest regional and company updates via UPbeat Marketing’s LinkedIn, and Twitter accounts.”
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About UPbeat Marketing
A leading international marketing consultancy based in Johannesburg, South Africa, UPbeat Marketing offers marketing, corporate social responsibility, research, consulting, and training services to local, regional, and global companies that are currently doing business in, or wish to enter, the South African market. Established in 2005, the company’s portfolio includes a wide range of industries such as retail, consumer product goods, financial services, mining, property development, and energy, just to name a few. UPbeat Marketing has consistently delivered client solutions that have significant bottom-line impact. http://www.UPbeat.co.za
i-media-international is a social communications agency offering 360° public relations, integrated marketing, digital strategy, and social media professional services. Spanning over 15 years and multiple industries, our portfolio of marketing, digital strategy, and public relations clients includes leading brands in technology, travel, real estate, energy, telecommunications, economic development, entertainment, media and publishing. Our commitment is to ensure your communications program achieves its objectives efficiently and with optimum benefits for your brand, product, or service. Be found. Be seen. Be heard...with i-media-international. http://www.i-media-international.com