Search Engine Marketing Expert, George Aspland, Will Present "Local Digital Marketing for Attorneys" at Legal Trends Conference – Boston, September 16, 2013

Boston, MA (PRWEB) September 04, 2013

The Omni Parker House Hotel at 60 School Street, Boston, MA, USA will host the upcoming Legal Trends conference for attorneys and digital marketing experts from around the world, including one of the industry’s leading SEM professionals, Mr. George Aspland. As the founder of eVision – a highly successful, Connecticut-based firm that first opened its doors in 1998 – George Aspland brings over 15 years of “hands-on” and global Internet marketing experience to the conference room podium.

Mr. Aspland is widely-acknowledged as an expert in all forms of Web-based promotion, though his Legal Trends presentation will focus on the numerous advantages of ethical and “organic” search with a concentration on local marketing that is important for most attorneys. The presentation will also explore the exciting and seemingly limitless marketing opportunities offered by the “virtual explosion” of worldwide social media platforms and how attorneys can utilize them.

Legal and marketing professionals at the conference will be provided with an overall view of eVision’s comprehensive SEM strategies that combine to achieve (often times exponential) increases in Web site traffic, as well as critically important conversion rates that can lead directly to higher ROI – all while significantly lowering client acquisition costs.

Mr. Aspland will introduce attendees to eVision’s state of the art and proprietary “Conversion Point Web Architecture” specifically designed to turn Web site “clicks” into “clients” through the use of digital marketing components that include:

•     How to leverage significant increases in overall Web site performance to achieve maximized ROI from new clients
•     Keyword/phrase conversion rate comparisons/analysis and selection strategies
•     Landing Page deficiencies and effective remedies
•     The truly exciting marketing opportunities of multi-channel, social media platforms
•     Start to finish Web site creation or “search optimized” redesign
•     Proprietary Web architecture and its critical role in effective attorney promotions and more

Ample time has been reserved for a Q&A session following the presentation.

Due to the significant instructional value of the presentation, both the state of Maine and Vermont offer “CLE” credits for attorneys who attend a "Local Digital Marketing for Attorneys" presentation.

Conference attendees should know that Mr. Aspland continually shares his invaluable knowledge of digital marketing via his popular, online Marketing Blog Newsletter that is widely distributed to Webmasters and marketing executives throughout North America (http://www.evisionsem.com/blog). George Aspland is also the author of the book “The Guide to Search Engine Marketing”. While “The Guide” had been written during the earlier days of digital marketing, much of the content continues to be relevant and still serves as a valuable reference asset for Web marketing professionals.

For comprehensive Legal Trends conference venue and scheduling information, please visit the event Web site at http://www.cvent.com/events/legal-trends/event-summary-9d832635df884d8c9dfb595b27281414.aspx?i=5cacd5a9-bf02-4607-b49d-619920b62730&r=1

About George Aspland & eVision
George Aspland is the founder and President of eVision, an industry-leading, Online and Search Engine Marketing (SEM) firm that is well-respected for its consistently successful promotion of a wide variety of companies and businesses around the globe for the past 15 years.

eVision is headquartered in Branford, Connecticut, USA, 06405, and you can contact eVision at http://www.eVisionLaw.com or http://www.eVisionSEM.com or by phone at 203-481-8005 – toll-free calls at 888-576-5115.

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