Absolute Digital Media Reviews the Success of Google Shopping Ads

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The online marketers at Absolute Digital Media have shared their thoughts on the news that cost per click for Google’s Product Listing Ads have increased 53% year on year.

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Cost per clicks have increased by 34% since January alone and this trend looks set to continue.

The article, 10 Interesting Digital Marketing Stats We’ve Seen This Week, published 30th August in Econsultancy, reveals that the commercial product listing service reached a peak in June this year, when the transition to a commercial model was finally completed. Cost per clicks have increased by 34% since January alone and this trend looks set to continue. The data, which was compiled by Marin Software also demonstrates that consumers find product listing ads more appealing than standard text ads.

Absolute Digital Media provide organic and paid search advertising campaigns for the retail sector and as such were naturally interested by the recent statistics. Having followed the progress of the platform since Google made its announcement regarding the changes last year, a representative from the firm has shared their thoughts on the recent study.

“When Google Shopping became commercial, Google explained that the decision was part of an attempt to make shopping results more effective for consumers, by encouraging retailers to improve the quality of images, product information and prices displayed. It appears that these changes have had positives for both retailers and consumers. We’ll be interested to see whether this pattern continues now that the transition is complete.”

Fully integrated digital marketing agency, Absolute Digital Media, specialises in a range of services including SEO, PPC, social media engagement, content marketing and web design. Fusing market intelligence with creativity, their aim is to deliver digital campaigns that encourage engagement, focusing on clients unique selling points, seeking out which channels are most effective to communicate them and making sure that they reach the right people at the right time.

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Ben Austin
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