PhotoPad gave us a collaboration platform to capture and collectively tell our brand story... to bond with our customers at a much deeper level
(PRWEB) September 17, 2013
PhotoPad, the one-of-a-kind photo-sharing app, has already won hearts and minds of 76,000 active Facebook users. They use PhotoPad to capture precious moments in their lives and to turn them into lasting memories with the interactive postcards, books, collages. Diane Najm, the Founder of PhotoPad, is now set to capture attention of top brands.
This intuitive, easy to use software transforms passive Facebook photo experiences into engaging stories. Increasingly, businesses get lost in the shuffle before they even have a chance to establish their voice and their brand. The online channels are too “noisy” and overcrowded. In order to succeed, the brand must capture the interest of their fan base and do this quickly. PhotoPad provides brands with the tools to create their own visual identity and to tell a compelling story. This story will not only creatively showcase their products, but also expose a personal side of the brand – the best way to create lasting relationships with the customers.
There are many ways to use PhotoPad. It provides quick templates allowing companies to be efficient in their marketing efforts. PhotoPad has conducted informal studies and these show that social media engagement doubles every time brands chose to share their “inside” story. Whether using PhotoPad as a PR tool to get noticed and connect with customers on Facebook, or using it to express appreciation to their customers and employees, brands are benefiting from showing the personal side of the company.
Most of the existing apps simply capture a photo and allow you to do some basic image manipulation. We go beyond this by giving brands mechanisms to create a story and sharing it either via a postcard, a collage or a photo book. “I think of PhotoPad as a unique and effective communications and marketing platform for companies to share their stories in a captivating way,” Najm says.
Dozens of photographers, event planners, organizations and businesses are already creating stories to express their unique personal side using PhotoPad. Particularly receiving rave reviews is PhotoPad’s shared photobook feature allowing multiple users to co-create compelling stories using their own photos. Shared books turn an event into a lasting collaboration experience and a sharable story. For weddings, family reunions, company functions & community events, this feature has brought in a renewed sense of community and collaboration.
Businesses & community organizations using PhotoPad are reporting significant increases in fan engagement and retention. Lauralee Graham, CEO of Graham Travel says, “The stories we create through PhotoPad convey our values and principles… the photo books we create visually delight our customers and highlight not just where our customers travel but what we as a company stand for and believe in. PhotoPad gave us a collaboration platform to capture and collectively tell our brand story... to bond with our customers at a much deeper level.”
PhotoPad is now available for businesses. Connect with PhotoPage on Facebook and Download PhotoPad app today and start sharing your unique story: https://apps.facebook.com/photopad/.