MAPEI Group chooses Flintfox’s Trade Promotion Management software to support its global leadership

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Flintfox International today confirmed the signing of a worldwide Enterprise Licence with MAPEI Group for its full suite of Trade Promotion Management Modules running on Microsoft Dynamics AX ERP Platform.

Flintfox TPM for Dynamics is the best solution to fulfill our complex pricing and trade promotions requirements, especially given that all financial data is directly available in real time within Dynamics.
Pietro Guida, Director of Global IT at MAPEI

Flintfox International is delighted to announce that MAPEI Group has joined a growing customer list of global brands using Flintfox Trade Promotion Management (TPM) for Microsoft Dynamics AX. This historical deal will expand Flintfox International’s global footprint with planned deployments across 60+ MAPEI sites around the world in the next few years.

Over 75 years, MAPEI Group has evolved from a small wall paint producer in Italy into the leading global corporation manufacturing of adhesives, sealants and quality chemical products for the building industry with 7,500+ employees worldwide.

The addition of Flintfox TPM for Dynamics AX will allow MAPEI Group to manage and plan promotional events well ahead, with all applicable pricing and agreements automatically taken into account whenever shipments are made. The primary benefit will be the ability to gain insight and full financial control through real time integration with Microsoft Dynamics, providing the earliest accrual processing and recognition of all commitments with customers (sell side trade) and suppliers (buy side trade).

Pietro Guida, Director of Global Information Technology Services at MAPEI Group said, "After a thorough evaluation of the TPM solutions available, our IT team and Project Team Process Owners concluded that Flintfox TPM for Microsoft Dynamics AX is the best solution to fulfill our complex pricing and trade promotions requirements, especially given that all financial data is directly available in real time within Dynamics."

Lorenzo Anzola, Corporate IT Director also commented: "The TPM solution will allow us to quickly define a standard for the MAPEI Core Model, without giving rigid rules for the local sales objectives. This fits with our 'Glocal Spirit' - be Global, but allow local flexibility.”

Specially architected for manufacturers and distributors, Flintfox TPM for Dynamics is a scalable solution which allows businesses to optimize their trade funds management. The unique product structure and flexibility extends Microsoft Dynamics trade functions so businesses are able to:

  •     improve and more accurately measure their trade spend impact and profitability,
  •     maximize their trade spends effectiveness with advanced pricing and deal flexibility,
  •     gain a full financial control on chargebacks and deductions, and,
  •     align their trade promotion budget with the actual spending.

"Our partnering with MAPEI Group to provide TPM solutions to their operations around the world further cements our position as a global leader in Trade Promotion Management software. Our solution set is robust, highly configurable, and scalable, making it ideally suited to multinationals such as MAPEI. We are thrilled to be working with their team and look forward to the solutions’ roll out over the next few years," said Mike Ridgway, CEO at Flintfox.

Companies interested in learning more about Flintfox’s TPM suite for Microsoft Dynamics can visit

About MAPEI Group
MAPEI Group, with 66 subsidiaries including 63 plants in 31 countries, is today the world leader in the manufacturing of adhesives and complementary products for the installation of all types of floor and wall coverings. The company also specializes in manufacturing other chemical products for building, including waterproofing products, special mortars and admixtures for concrete, products for the restoration of ancient buildings, and special decorative and protective coatings or walls (

About Flintfox International Limited
Flintfox International Limited is the Microsoft Global Independent Software Vendor for Trade Promotion management solution integrated to Dynamics AX, NAV and CRM (

Flintfox’s trade spend and fund management software addresses business challenges with complex pricing, trade promotions, trade rebates and deduction settlement, commonly required for companies manufacturing and distributing consumer packaged and durable goods. In addition, Flintfox also provide more specialist solutions required for contracts management, chargebacks and price protection for those operating in arenas as diverse as Food Service, Liquor distribution, Consumer electronics, Industrial wholesale, Chemicals and Mining, to name a few.

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Christelle Blanchet
since: 09/2012
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