Picaboo Hires Former eBay Executive as SVP Marketing

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Arnaud Collin Joins Picaboo Executive Team as the Company Rises to New Heights

Picaboo, a premier provider of photo books and other custom photo products, announced today the addition of Arnaud Collin as SVP Marketing. Arnaud comes with more than 12 years of experience in e-commerce and consumer internet at large and small companies.

As SVP Marketing, Arnaud will guide the overall marketing strategy for Picaboo, accelerate customer acquisition, improve user experience and increase customer lifetime value. Arnaud has a track record of growing existing brands and launching new ones for companies like eBay, L’Oreal and Catalog Spree. At eBay he led multiple international marketing teams, drove customer loyalty and retention and created and implemented Customer Lifetime Value (CLV) for eBay worldwide. Most recently, Arnaud grew Catalog Spree to be the #1 mobile catalog shopping app.

“With the continued growth of Picaboo, building a world-class team is paramount,” explained Picaboo Co-CEO Kevin McCurdy. “Picaboo is at an exciting time of growth and I am thrilled that Arnaud has joined the team - his wealth of experience and expertise will be key ingredients for taking the company to the next level of scale.”

As part of its overall growth plan, Picaboo is actively hiring in several areas. For more information on open roles, go to http://www.picaboo.com/aboutus/careers.html.

About Picaboo:

Based in Redwood City, CA, Picaboo is a rapidly growing technology company making it easy and fun to create, share, and buy beautiful, high-quality photo books and other custom photo products. Continuously innovating, the company recently started disrupting the traditional yearbook industry with the launch of Picaboo Yearbooks. Picaboo can be found online at http://www.picaboo.com.

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Ted Barnard Marketing Coordinator
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