Mediaplanet’s “Boating and Yachting” Campaign Calls All San Franciscans to Get Out On the Water

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Mediaplanet’s “Boating and Yachting” campaign aims to continue the growth of boating in all aspects of the industry.

Recreational boating in the United States has an annual economic value of $121 billion and supports almost 1 million American jobs.

The first of its kind in San Francisco, Mediaplanet's “Boating and Yachting” will hit newsstands October 18th in the San Francisco Chronicle.

The “Boating and Yachting” campaign will join the boating community in a celebration of the history and tradition of the sport. With support of the American Boat Association, the American Boat and Yacht Council, the National Marine Manufacturers Association and many others, Mediaplanet will promote safety, affordability, environmental cleanliness and recreation.

Recreational boating in the United States has an annual economic value of $121 billion and supports almost 1 million American jobs. By educating readers on the accessible and fun-filled sport of boating, we can encourage greater participation, as well as create responsible, environmentally-friendly boaters.

It will launch as a cross-media campaign with a print publication appearing as a special interest section within the San Francisco Chronicle, and a digital campaign publishing across major online news platforms. Through partnerships with some of the leading thought leaders and notable boaters and yachters, the campaign demands the attention of the industry, the community, and even boating novices—serving as an invitation to get off the dock.

For more information about the campaign or to discuss opportunities to get involved, please contact:

Margaux Gonyea
(415) 529-5711
margaux.gonyea(at)mediaplanet(dot)com

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Megan Brunhofer
Mediaplanet
+1 646-755-7951
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