The Asian Seafood Exposition Rebranded Seafood Expo Asia

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Beginning in 2014, the Asian Seafood Exposition, the premium seafood marketplace for Asia, will be renamed Seafood Expo Asia. The name change is part of a 2014 rebranding and marketing initiative planned by the exposition’s producer, Diversified Business Communications.

Seafood Expo Asia
[the new branding initiative] unifies all Diversified Events serving the global seafood industry under one recognizable, strong brand authority.

Beginning in 2014, the Asian Seafood Exposition, the premium seafood marketplace for Asia, will be renamed Seafood Expo Asia. The name change is part of a 2014 rebranding and marketing initiative planned by the exposition’s producer, Diversified Business Communications.

Diversified Business Communications commenced the rebranding of its seafood trade expositions with the International Boston Seafood Show & Seafood Processing America, now known as Seafood Expo North America & Seafood Processing North America. Since then, the European Seafood Exposition & Seafood Processing Europe held in Brussels, Belgium, has been renamed Seafood Expo Global & Seafood Processing Global. The Asian Seafood Expo is the next phase of the rebrand, which will be completed in October, when Seafood Barcelona adopts its new name, Seafood Expo Southern Europe.

“The new branding initiative is more than just giving new names to our high-quality seafood events,” said Mary Larkin, Group Vice President, Diversified Business Communications and Publisher for SeaFood Business magazine, during a press conference. “It unifies all Diversified Events serving the global seafood industry under one recognizable, strong brand authority. All marketing initiatives will reflect this change, including the new website, http://www.seafoodexpo.com.”

Next year, Seafood Expo Asia will be held from 2-4 September 2014 in Wanchai at the Hong Kong Convention & Exhibition Centre.

Exhibitors and attendees of the 2013 exposition can learn more about Diversified Business Communications at the Exhibitor Sales Lounge (Booth #5-322). More information is also available at http://www.seafoodexpo.com/asia.

About Seafood Expo Asia
Formerly called the Asian Seafood Exposition, Seafood Expo Asia is a trade event where buyers and suppliers of seafood from around the world come together to network and conduct business in the lucrative Hong Kong and Asia Pacific markets. The event’s fifth edition is scheduled to take place from 2-4 September 2014 at the Hong Kong Convention & Exhibition Centre in Wanchai, Hong Kong. SeaFoodBusiness magazine and SeafoodSource.com are the exposition’s official media.The exposition is produced by Diversified Business Communications and is co-located with Restaurant & Bar Hong Kong. http://www.seafoodexpo.com/asia

About Diversified Business Communications
Based in Portland, Maine, USA, Diversified Business Communications provides information and market access through face-to-face events, magazine publishing, and online resources on four continents. Diversified Business Communications serves several industries, including seafood, food service, natural and organic, commercial marine, healthcare, and business management. The company’s global seafood portfolio of expositions and media includes Seafood Expo North America, Seafood Processing North America, Seafood Expo Global, Seafood Processing Global, Seafood Expo Asia, Seafood Barcelona, SeaFood Business magazine, and SeafoodSource.com. The company operates divisions in Australia, Hong Kong, India, the UK, and Canada. divbusiness.com

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Christine Pedersen
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