Red Rock Strategic Partners Launches New Business

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Red Rock Strategic Partners founder and CEO, Matt Johnston, announces the launch of Red Rock Advisory Group along with new Chairman and Senior Managing Director, John Rhett.

Red Rock Advisory Group will be a new business devoted to strategically advising private businesses and their owners on a host of key issues and strategies. “The advisory space is incredibly fragmented today. Business owners in particular deserve a strategic advisory relationship that is totally unbiased and is uniquely equipped to help them coordinate and execute all of the circumstances they face throughout the life of their business. That is our mission with this new venture”, stated Mr. Johnston. The new company, Red Rock Advisory Group, will leverage the experience of a newly formed team as well as key business alliances.

Joining both firms as Chairman and Senior Managing Director will be 37-year industry veteran, John Rhett. John, most recently retired as Chairman and CEO of SunTrust Investment Services, brings an extraordinary resume to the organization. "I couldn't be more excited to be in business with John. We have known each other for many years and I have always admired him as a leader and strategic thinker. His experience and wisdom will be invaluable”, stated Mr. Johnston. "John has a passion for the advisory business, a big-picture view of the market, and a drive to grow the business and serve clients.”

"The private business market is so important to our economy. A recent study recognized that private businesses in the U.S. generate more Gross Domestic Product (GDP) than the entire S&P 500 combined. We believe strongly that private businesses are very different than public company’s in myriad ways and they deserve a trusted, comprehensive partner. Red Rock Advisory Group will work with businesses and their owners on growth issues, risk strategies, and business transition and succession issues." Mr. Johnston stated.

Red Rock Strategic Partners will continue working with its existing client base of Financial Institutions, RIA firms and banks helping them accelerate profitable growth through customized business strategies and initiatives while focusing on the most critical element of growth, which is execution. “Most financial and wealth management organizations know what to do. They often struggle with executing their strategic plans, which is our specialization. Now, by adding this new business, we believe we will become even more valuable to our financial and wealth management clients.”

When asked why take on a venture like this after such a long and successful career, Mr. Rhett said, “I am more excited than I have been in years about the potential in this market segment and helping people is a passion of mine. When we combine those two forces, great things can happen and I want to be a part of it. I believe this business model will resonate with our clients.” Over the coming months, both Red Rock companies will be announcing additional partners, alliances, and resources.

For more information visit their website at or call 706-769-5758.

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Matt Johnston
Red Rock Strategic Partners
+1 (706) 769-5758
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