From English First to Education First

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EF China celebrates 20th anniversary with an international summit at Peking University.

With hundreds of EF English Centers across China for kids, teens, and adults, EF is clearly one the most trusted brands in English training.

In celebration of its 20 years in China, the world’s leading international education company, EF Education First, invited renowned linguists to Peking University for a summit on student learning. EF China CEO Bill Fisher also announced that the company is moving from its brand name in China, “EF English First,” to its global name, “EF Education First" to better reflect EF’s diverse education programs.

The EF China 20th Anniversary Education Summit marks not only an important milestone for EF in China, but also a significant milestone for EF worldwide as it assembles its research network for the first time in China, with professors from Cambridge University, Harvard Graduate School of Education, Peking University, and Lomonosov Moscow State University.

Dr. Christopher McCormick, EF's Senior Vice President of Academic Affairs said, “We are proud to be working with these distinguished scholars from leading universities as we continue to push the boundaries of learning. On this occasion, we are considering how best to help Chinese students, recognizing the importance of English to them and to China for participation in today's interconnected and global society.”

Mr. Fisher also broke the news that EF China is renaming itself, from EF English First to EF Education First. “This is an important symbolic step for us,” said Mr. Fisher. “With hundreds of EF English Centers across China for kids, teens, and adults, EF is clearly one the most trusted brands in English training – serving hundreds of thousands of individual students as well as large organizations like First Auto Works and Xiamen Airlines. We also operate study abroad programs to help Chinese students gain pathways to universities abroad, EF international boarding schools, and MBA, Master, or Bachelor degree programs at our affiliated Hult International Business School. Therefore, we believe that the E and the F are truer represented in what we do day in and day out – putting ‘education first’.”

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About EF Education First

EF Education First (http://www.ef.com) was established in 1965 with the mission to break down barriers of language, culture and geography. With 460 schools and offices in over 50 countries, EF specializes in language learning, educational travel, academic degrees, and cultural exchange programs. EF was the Official Language Training Supplier for the Beijing 2008 Olympic Games and is currently serving in the same capacity for the Sochi 2014 Winter Olympics. EF publishes the EF English Proficiency Index (http://www.ef.com/epi).

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Sarah Newcombe
EF Education First
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