United Way of Greater St. Louis and Maritz Team Up for 2013 Campaign

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Maritz Motivation Solutions Brings Proven Approach to Energize Corporate Giving for 2013 Drive

In St. Louis, an innovative approach to corporate giving is energizing one nonprofit’s annual campaign. The 44-year partnership between the United Way of Greater St. Louis and Maritz continues in 2013 with a two-part, innovative incentive program that has already driven an increase in employee participation and boosted the average corporate gift by 29 percent among hundreds of St. Louis companies. The 2013 United Way campaign kicks off today.

“Along with running one of St. Louis’ top United Way campaigns, Maritz has once again generously donated $150,000 worth of time and incentives to create energy around the 2013 drive,” said R.J. Crunk, Senior Vice President, Resource Development for the United Way of Greater St. Louis. “The incentive program they provided really helped take our 2012 campaign to the next level and raise a record $72 million last year.”

The two-part approach starts with a merchandise incentive program available to select businesses, designed to spur campaign results in areas of participation, Leadership Giving and average gift. Each company can decide how to use the merchandise packages to incent employees to donate.

“Maritz understands that people are the key to driving business results, and we are applying that same expertise for United Way, so their team can encourage giving in creative and innovative ways,” said Steve Maritz, Chairman and CEO at Maritz. “It’s fitting that our partnership with United Way now includes a science-based incentive program that keeps people at the center of the campaign. In the end, it’s people who give and people who benefit.”

By offering a ‘5 days, 5 prizes’ raffle, Wells Fargo Advisors raised $2.2 million in the first five days of its 2012 pledge cycle. “Our 2012 campaign totaled $4.3 million — a $377,000 increase over 2011. We really appreciate how the incentives have helped boost our campaign to record breaking levels,” said Kristen Polchinski, Community Engagement Manager at Wells Fargo Advisors.

The second aspect of the program is designed to incent St. Louis companies partnering with United Way. Every Employee Campaign Coordinator (ECC) who exceeds their company’s goals by a certain threshold from the previous year* is eligible to be one of 10 people selected for Run-Through-the-Warehouse® (RTTW). During the one-minute RTTW, selected winners go on a free-for-all to grab as much merchandise as their cart will hold. The value of the items is then tallied, and the runner gets to spend the earnings on a collection of over 3,500 purposefully chosen rewards. United Way has seen some winners opt to donate rewards back to their companies to use for incentives in the 2013 program. In 2012, 160 ECCs qualified for RTTW; those 160 companies saw an average 10 percent increase in their overall giving from 2011.

In addition to exceeding fundraising targets, the program boosts the number of individual givers at local companies. In 2012, participating companies saw a 15 percent increase in employee participation.

To build on the success, United Way and Maritz have made some tweaks to improve the program’s effectiveness. In 2013, Maritz will train 325 ECCs on how to use incentives to augment United Way campaigns. The rule structure also has been adjusted to reward the companies that are donating higher amounts with additional chances to win the RTTW sweepstakes.

For an infographic on the evolution of the program, visit http://www.maritz.com/United-Way-Merchandise-Incentive-Packages.

Based in St. Louis, Maritz Motivation Solutions is part of the Maritz family of companies. It offers full-service employee recognition, sales incentive and channel loyalty programs to U.S. and global companies. For more information, visit http://www.maritzmotivation.com or call 1-877-4-Maritz.

*Threshold was different for each company and was based on personal goals and benchmarks.

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Christi Dixon
Maritz
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