When we launched the brand three years ago, the goal was to change the face of bail. And while we have made huge strides in creating awareness and educating consumers, there is still a lot of work left to be done.
Calabasas, California (PRWEB) September 04, 2013
With now over 1,100,000 page views and 700,000 visitors, the ExpertBail Network has quickly become the most trusted online resource for the bail bond industry as it celebrates its three year anniversary this week. Launched in September of 2010, as the first and only nationally branded network of bail bond agents across the country, the ExpertBail Network continues to expand its reach and awareness. “Three years ago, consumers had no idea who or what ExpertBail was,” says Eric Granof, Managing Director and Chief Marketing Officer of the ExpertBail Network. “Today, there are several hundred thousand of consumers who are not only aware of ExpertBail and its value, but who are actively engaging the brand each and every day online and on social media.”
Over the past three years ExpertBail has focused its outreach efforts on education and awareness, having been featured in dozens of different media outlets including newspapers, radio, television, and criminal justice conferences. Most recently the team was at the National Sheriffs’ Association talking with sheriffs about the bail bond industry and getting law enforcement’s perspective into the important role that bail plays in the criminal justice system. “What most people don’t realize is that bail bond agents and law enforcement are strong partners,” says Granof. “Time and time again, we have taken surveys that show that law enforcement support of commercial bail is extremely strong…not only as their preferred form of pretrial release, but in their opinion, as the most effective form.”
As ExpertBail looks toward its fourth year, the message and the goal stays the same, says Granof. “When we launched the brand three years ago, the goal was to change the face of bail. And while we have made huge strides in creating awareness and educating consumers, there is still a lot of work left to be done, and rest assured that our team is committed to achieving our goal."
ExpertBail is the bail bond industry’s first true national bail bond network. Comprised of the most experienced and highest quality bail agents in the industry, ExpertBail helps consumers reduce the clutter in the bail marketplace and directs them towards a trusted, proven and experienced bail agent in a simple and transparent way. ExpertBail is backed by AIA, the oldest and largest family of bail bond insurance companies. With over 150 years of stability, trust and knowledge behind every bond written in the ExpertBail Network, its focus is on the consumer and helping them through a difficult time. The mission of ExpertBail and its network of agents is not only to meet the expectations of customers, but to exceed them substantially.
The AIA Family of Companies has been partnering with agents across the country for over a century. Formed in 2003 as an alliance of the surety bail industry’s leading companies Allegheny Casualty, International Fidelity and Associated Bond, AIA utilizes a unique “service-focused” approach to management that provides its family of agents with the knowledge, tools and commitment they need to grow their business and succeed. AIA has become the overwhelming industry leader in agent service, national coverage, bail written and number of agents.