Technological advancements are bringing new revenue streams to TV production companies but also increasing competition
Los Angeles, CA (PRWEB) September 04, 2013
Consumers are watching more TV than ever, spurring producers to compete for audience viewership to generate revenue. However, the economic downturn caused many risk-averse firms to slash their advertising budgets, hampering industry revenue growth. As a result, key industry players formed joint ventures and partnerships to lower production costs and diversify portfolios, which attracted a wider audience and bolstered revenue. Industry operators are increasingly becoming vertically integrated by owning studios, TV networks and digital platforms to drive distribution revenue. Demand from upstream markets like cable subscription declined over the past five years, due to stagnant disposable income growth.
“In the five years to 2013, industry revenue is forecast to decrease at an annualized rate of 1.5% to $34.9 billion,” reported IBISWorld industry analyst Sarah Turk. In 2013, revenue is expected to grow, driven by rebounding advertising expenditure and disposable income.
Digital platforms, such as Hulu, are allowing TV producers to establish new revenue streams, mostly from selling licensing to online distributors to cable channels for syndication rights. “However, while it is easier to introduce TV shows to audiences through these websites, there are also more shows available for consumers to choose from, dramatically increasing competition,” said Turk.
As a result, TV production has become more specialized, with companies evolving niche markets to stimulate audience loyalty. Competition has also encouraged TV producers to invest in more advanced camera equipment that requires less training and therefore is less costly to use.
With the growth of new TV platforms and their relative convenience, the Television Production industry will experience an upward trend. Revenue is forecast to grow due to higher interest rates boosting advertising revenue and an increase in demand for television broadcasting. Major players in the industry include The Walt Disney Company, Viacom Inc., NBCUniversal, Time Warner Inc. and News Corporation.
For more information, including profit levels and revenue forecasts, visit IBISWorld’s Television Production in the US industry report page.
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IBISWorld industry Report Key Topics
Companies in the Television Production industry produce television programming that is then licensed or sold to broadcast or cable networks, which are not included in this industry. Movie production is also excluded from this industry, with the exception of made-for-TV movie production.
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