Tools like image recognition allow marketers to know what customers looked at, for how long, at what location, and how often before purchasing. Essentially, marketers will be able to manage the entire lifecycle of a product.
San Diego, Calif. (PRWEB) September 09, 2013
SAN DIEGO (Sept. 9, 2013) --- Parallel 6, a multi-channel mobile technology company and the creator of the mobile enterprise platform, Captive Reach, releases Image Recognition 3.0. The updates made to the technology include advancements to mobile solutions that are in high demand for marketers in the retail space. As a digital marketing solution for retailers, image recognition reduces operational costs, customer support costs and provides rich insights for the retail industry.
As of 2014, 12 percent of consumers are predicted to be using image recognition. Parallel 6 CTO Landis White predicts that within the next three years, every large retail store will interact with customers using image recognition. White says, “The new customer shopping experience will extend to pre, in-store and post-product use. Tools like image recognition allow marketers to know what customers looked at, for how long, at what location, and how often before purchasing. Essentially, marketers will be able to manage the entire lifecycle of a product.”
In addition, Image Recognition 3.0 is able to monetize space that didn’t previously exist for retailers. Image recognition provides a shopping experience that gathers analytics and insights that can’t be retained by a sales associate. Incorporating image recognition into retailers' marketing strategies is also supported by research that shows 70 percent of iPhone owners use apps on their mobile browser for in-store help. Furthermore, the value of mobile commerce transactions is expected to top $3.2 trillion by 2017.
“Imagine being able to scan a product, quickly getting size and color options, warranty information, video demos and product set-up instructions, and then being able to purchase the product immediately. In a matter of minutes, customers will have an interactive shopping experience without the need for a sales associate. Image recognition utilizes already created digital resources to provide helpful tools for customers who are making purchasing decisions. It’s a feature that customers will rely on and a feature that retailers will realize increases revenue, ” said White.
With Captive Reach, marketers are able to leverage image recognition for marketing campaigns while also using a platform that has various modules. Captive Reach provides a unique feature set that includes geo-location, push notifications, augmented reality, mCommerce, mobile CMS, gamification, and insights and analytics. Each module provides a unique function on its own, while collaboratively providing a bundle of features that drive sales, increase customer frequency and gain insights.
To learn more about image recognition and its benefit to retailers, contact Landis White at 619-804-8690 or email lwhite@parallel6.com. For all press inquiries please contact Liz Rogers at 619-269-1063 or email lrogers@parallel6.com. To learn more about Parallel 6 and its product Captive Reach, visit http://www.parallel6.com.
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About Parallel 6:
Parallel 6, a leading multi-channel mobile platform provider, is the creator of Captive Reach, an all-encompassing enterprise-strength mobile platform. Captive Reach influences consumer behavior, enhances brand recognition and builds strong client-customer relationships. Parallel 6 also offers a suite of managed services such as social media and campaign management, SEO, design, and website creation. The company serves a wide array of B2B and B2C companies including retailers, finance, gaming, e-commerce, hospitality, daily-deal companies, restaurants and professional service firms around the globe. The firm is headquartered in San Diego with offices in Mexico, Ukraine and China. For more information, visit http://www.parallel6.com.
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