NPD DisplaySearch Reports Growing Global LCD Public Display Revenues and Shipments

Share Article

Shifts to larger displays and slimmer bezels increase ASPs and market revenues.

Figure 1: LCD Public Display Revenues (Q1’12 to Q1’13)

Premium models increasingly will be shipped with smaller bezels, higher brightness, and higher resolutions—which all lead to higher average selling prices.

Global revenues for LCD public display shipments rose 22%, from $733.6 million in Q1’12 to $896.9 million in Q1’13, according to the latest NPD DisplaySearch Quarterly FPD Public Display Shipment and Forecast Report. Unit shipments grew 5% in the same period, from 514,800 to 539,000.

The majority of the revenue increase can be traced to the shift in shipments of larger-sized, higher-priced displays and increased shipments of displays with super narrow bezels, which are mainly used as a component in the build-out of video walls and other digital signage applications.

“We are starting to see the improved financial results of the planned shift in production to larger-sized panels,” said Todd Fender, Senior Analyst of Professional and Commercial Displays with NPD DisplaySearch. “Premium models increasingly will be shipped with smaller bezels, higher brightness, and higher resolutions—which all lead to higher average selling prices.”

In 2012, shipments of 60”+ displays grew 89% Y/Y with a 9.6% share of the large-screen public-display market. NPD DisplaySearch forecasts that shipments of 60”+ displays will continue to grow rapidly, exceeding 1 million (16.3% of the market) by 2017, up from 308,000 units in 2013.

“It may take some time for 4K×2K to add significant revenue and volumes to the public display market,” Fender said. “The initial growth of these high-resolution displays will be heavily focused on consumer markets and not necessarily on commercial markets.”

The NPD DisplaySearch Quarterly FPD Public Display Shipment and Forecast Report analyzes historical shipments, revenues, and forecast projections to provide an accurate, detailed view of the public display market. For more information, contact Charles Camaroto at 1.888.436.7673 or 1.516.625.2452, e-mail contact(at)displaysearch(dot)com, or contact your regional NPD DisplaySearch office in China, Japan, Korea or Taiwan for more information.

To learn more about these topics in addition to other large screen display trends and analysis, Todd Fender will be presenting at the Digital Screenmedia Symposium on September 5-6, 2013 at the Hyatt Regency O’Hare in Rosemont, Illinois. Follow @DisplaySearch on Twitter and look for the #screenmedia13 hashtag.

About NPD DisplaySearch
NPD DisplaySearch, part of The NPD Group, provides global market research and consulting specializing in the display supply chain, including trend information, forecasts and analyses developed by a global team of experienced analysts with extensive industry knowledge. NPD DisplaySearch supply chain expertise complements sell-through information from The NPD Group, thereby providing a true end-to-end view of the display supply chain from materials and components to shipments of electronic devices with displays to sales of major consumer and commercial channels. For more information, visit us at http://www.displaysearch.com. Read our blog at http://www.displaysearchblog.com and follow us on Twitter at @DisplaySearch.

About The NPD Group, Inc.
The NPD Group provides global information and advisory services to drive better business decisions. By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth. Sectors covered include automotive, beauty, consumer electronics, entertainment, fashion, food / foodservice, home, luxury, mobile, office supplies, sports, technology, toys, and video games. For more information, visit http://www.npd.com and npdgroupblog.com. Follow us on Twitter:

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Lee Graham
Visit website