Palo Alto, CA (PRWEB) September 05, 2013
SweetSpot-Wifi’s innovative local, mobile marketing and content platform has been selected to serve the needs of the world’s leading marketers and advertisers at this year’s Advertising Week seminar in New York City. The Advertising Week SweetSpot will be available to attendees at selected seminar locations.
Lance Pillersdorf, EVP and co-founder of Advertising Week stated, “by offering SweetSpot we will greatly enhance the on-site experience of our attendees by providing immediate and uninterrupted access to rich, interactive Advertising Week-specific content right to their smartphones and tablets. With SweetSpot, attendees will have access to a digital town square for obtaining a wide variety of seminar-specific information as well as providing a digitized local forum for attendees to socially network with each other.”
“We are delighted to be showcasing SweetSpot at this influential gathering of leading marketers and advertisers,” said Ryan Ross, Founder and CEO of SweetSpot. “The rich, event-focused content and unique local/social features of Advertising Week SweetSpot will highlight the unprecedented speed and high quality experience we can offer in a wide range of commercial settings. The SweetSpot platform is easily configured to deliver store, brand and venue-specific features to grab consumers by their smart phones.”
SweetSpot™ is a new mobile marketing and advertising solution that uniquely capitalizes on consumer’s strong affinity for their smart devices by delivering rich, localized and highly customized content to engage consumers with your product, business or service.
Simply by opening their web browser while in a SweetSpot Zone, consumers can receive any form of digital content including: News, entertainment, local/social networking, exclusive value offers, interactive product information (including high-resolution video), rewards points, and more, all without having to download an App.
SweetSpot’s patent pending, browser-based platform eliminates the frustrations of a broadband or traditional Wi-Fi experience by delivering fast, uninterrupted content to consumers. SweetSpot-WiFi, Inc. is headquartered in Palo Alto, California, and is engaged with major brands, retailers and agencies in the US, Canada and Europe.
About Advertising Week:
Since its creation in 2004, Advertising Week has drawn hundreds of thousands of participants from around the world to New York City for a week long think-tank comprised of over 200 different distinct programs that focus on the power of advertising and its neighboring industries. Above and beyond celebration, the mission of The Week is to inspire young people to join the craft; focus the industry and public at-large on the social impacts of advertising; address the most important issues facing the industry and shine a bright light on the business and economic influence of the advertising, media and marketing industries. The Week is produced by Stillwell Partners. Stillwell also produces Advertising Week Europe which returns to London, March 31 – April 4, 2014.
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