Call for Entries: Armstrong Design Competition Celebrates Architectural & Design Concepts and Installations

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“ideas 2 reality” Competition Recognizes Innovative Use of Armstrong Commercial Products

Armstrong Commercial Ceilings & Flooring

This competition is about pushing the limits of creative patterns and making spaces come alive. I invite all design professionals to take a shot and enter this year.

Armstrong is now accepting entries for the third annual i2r (ideas 2 reality) Design Competition offering architects, interior designers and specifiers the opportunity to showcase their creativity with sketches or actual projects using Armstrong Commercial Ceilings and Armstrong Commercial Floors.

Enter by visiting anytime between September 9 and September 30, 2013.

“For the last two years, we have been surprised, delighted, and amazed by the ideas and actual installations submitted in Armstrong’s i2r Design Competition. This competition is about pushing the limits of creative patterns, and making spaces come alive. Will this year push the limits even further?” asks Julia Pierce, Commercial Marketing & Product Design Director. “I invite all design professionals to take a shot, and enter this year.”

Exhilarating Ideas; Exciting Realities
The competition has four categories: Two Idea categories, one for flooring and one for ceilings/walls, and two Reality categories, one for flooring and one for ceilings/walls. A winner will be awarded in each category. For the idea portion of the competition, architects and interior designers can upload sketches or renderings created with Armstrong flooring or ceiling products in mind. The reality portion is where specifiers can upload pictures of completed projects where Armstrong ceiling or flooring products were specified and installed.

Idea winners will be chosen by online popular vote. The Reality winners will be judged by a highly respected panel of International Interior Design Association (IIDA) professionals.

“We love celebrating creative design and how new product options allow our customers to integrate both form and function into the spaces they create,” says Debra Kereczman, General Manger, Commercial Branding and Communications.

Cast Your Votes October 1-8, 2013
Submissions will be judged on the creativity and originality of the design, the use of Armstrong products, and the successful incorporation of other interior products.

Each winner from the four categories will receive a $2,000 cash prize and the i2r trophy. Here’s an extra bonus: Armstrong will award cash prizes to the two entries that demonstrate the best use of multiple product categories in Commercial Flooring OR standard products with custom looks in Commercial Ceilings and Wall Systems.

Voting opens October 1 and concludes October 8, 2013. To vote, go to
For more information and to submit entries for the Armstrong “ideas 2 reality” Design Competition, visit

About Armstrong
Armstrong World Industries, Inc. is a global leader in the design and manufacture of floors and ceiling systems. In 2012, Armstrong's consolidated net sales from continuing operations totaled approximately $2.6 billion. As of March 31, 2013, Armstrong operated 34 plants in eight countries and had approximately 8,700 employees worldwide. For more information, visit

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Michele Zelman
Cherry Leaf Communications, Ltd.
1(718) 859-6766
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