Product premiumisation and healthier options are changing the face of the industry.
Melbourne, Australia (PRWEB) September 05, 2013
In the Ice Cream Stores industry, a high proportion of stores are operated under franchise agreements, which has contributed to industry growth in the past five years. During this time, steady growth in store numbers, particularly through franchises in regional areas, has helped the industry reach a larger market. With a wide range of products, quality and markets to target, the Ice Cream Stores industry has been able to expand steadily. For example, Movenpick has franchises at the premium end of the market, which offer customers a high-end in-store setting and premium products. This contrasts to some franchise stores at the lower end of the market, which offer basic or generic ice cream products that are consumed away from the store. As such, the industry caters to a wide range of customers across various price points, with further potential for growth in the next five years.
IBISWorld industry analyst Alen Allday states, “Industry growth in the five years through 2013-14 has also been driven by a greater number of ice cream stores providing high-end, premium and gourmet ice cream products.” Some of these stores manufacture gelato by hand and follow traditional Italian recipes, and are able to attract a large and loyal following. These ice cream and gelato stores are also able to charge higher prices, resulting in higher profit margins. Overall, industry revenue is estimated to increase at an annualised 2.2% in the five years through 2013-14 to $513.3 million. This includes an estimated 4.3% increase in 2013-14 as more enterprises enter the industry and economic conditions improve. According to Allday, “Future growth will be driven by increases in franchise outlets, resulting in higher sales to a larger market.” IBISWorld also expects an increase in the number of small and medium-size companies offering franchises. Gelato makers and franchise providers, such as Gelatissimo, and niche premium ice cream stores are expected to be major contributors to this industry expansion.
The market share level for the Ice Cream Stores industry is based on store brands across the major franchises. Therefore, industry concentration is at a moderate level due to several major franchise operations within the industry that have a high aggregated number of franchisees across Australia. There are four large ice cream franchise companies in Australia: the Australia Retail Franchise Group (Wendy’s), Baskin-Robbins Australia, Franchised Food Company (Cold Rock) and NZN Holdings (New Zealand Natural). For more information, visit IBISWorld’s Ice Cream Stores report in Australia industry page.
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IBISWorld Industry Report Key Topics
This industry includes retail outlets that prepare or serve ice cream, ice cream treats, gelato, yoghurt and sorbet. Purchases may be consumed on site, taken out or delivered. Ice cream, yoghurt and gelato are made from sugar, flavours and dairy products or dairy alternatives, such as soy milk, while sorbet is water, sugar and fruit based.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Technology & Systems
Regulation & Policy
About IBISWorld Inc.
Recognised as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every Australian industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Melbourne, IBISWorld serves a range of business, professional service and government organisations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.com.au or call (03) 9655 3886.