This study takes a look at challenges, provides recommendations for overcoming them, and helps technology vendors as well as service providers understand critical trends for product planning and effective go-to-market strategies.
Weymouth, MA (PRWEB) September 04, 2013
The communication landscape is rapidly evolving. Digital, online, and mobile communication channels provide a wider range of opportunities for enterprises to interact with their customers than ever before, while the value of traditional channels, such as print, has been improved by the move to more personalization, color, and thoughtful representation. InfoTrends’ recently completed study, Overcoming Implementation Challenges of CCM Solutions in Enterprises, is designed to provide CCM vendors with the insights, tools, strategies, and best practices to help their enterprise customers advance their CCM strategies.
There is a tremendous desire at many enterprises to utilize the latest technological developments and produce communications that create value, optimize the customer experience, strengthen the relationship, and increase upsell/cross-sell opportunities. Customer communications management (CCM) solutions enable enterprises to do all of this in an effective and holistic way. However, InfoTrends has seen that most enterprises struggle with achieving the ultimate goal of CCM: to deliver communications that optimize the lifetime value of the customer.
“Customers today want to be communicated within their terms; they expect organizations they buy from to know them, honor their communication preferences, provide a synchronized experience across channels, and communicate with them in a personal and relevant way,” says Kaspar Roos, Associate Director of InfoTrends’ Production Workflow and Custom Communication Solutions Service. “For enterprises, implementing CCM systems that deliver all of this can be difficult.” This study takes a look at these challenges, provides recommendations for overcoming them, and helps technology vendors as well as service providers understand critical trends for product planning and effective go-to-market strategies.
This study addresses the following objectives targeted at the CCM market:
- Identify CCM implementation challenges for overcoming software architecture, data issues, skills & resources, vision/scoping, compliance, and organization
- Deliver resources and strategies for enterprises on how to advance their CCM infrastructure and improve ROI
- Gain insights in enterprise IT trends to help develop next-generation solutions.
For more information on Overcoming Implementation Challenges of CCM Solutions in Enterprises, please visit our online brochure or contact Scott Phinney at 781 616 2123 or scott.phinney(at)infotrends(dot)com.
InfoTrends is the leading worldwide market research and strategic consulting firm for the imaging, document solutions, production print, and digital media industries. We provide insights and advice to help clients understand market trends, identify opportunities, and grow their business. Additional information about InfoTrends is available on the Web at http://www.infotrends.com.
For media inquiries contact Donna O'Malley at +1 781 616 2116 or donna.omalley(at)infotrends(dot)com.