Shrimp Sales Spike Higher at San Pedro Fish Market as Customers Know Quality and Freshness Equals Flavor

Share Article

California's largest single seafood market and restaurant finds that consumers recognize quality and freshness in shrimp ahead of potential price changes, cite year-over-year sales spike of 15%.

News Image
'When you have customers routinely travel more than 75 miles, or from out of state for shrimp...you can see that pricing is not the only driving factor for demand,' said Mike Ungaro, VP, San Pedro Fish Market.

Seafood consumers, conditioned by years of plentiful choices and stable prices are making buying decisions based on freshness and quality as much as on price, San Pedro Fish Market and Restaurant, California's largest single seafood market and restaurant, announced today.

Founded in 1957, San Pedro announced today that its sales of shrimp increased by double digits when comparing year-to-date figures.

"We reached 100 tons of seafood sold quicker than we ever have in any given year," said Mike Ungaro, Vice-President of San Pedro Fish Market and Restaurant. "Looking at just shrimp, we had a roughly 15% jump in sales."

Recent headlines have focused on recent reports worldwide of supply disruptions while some regions internationally experience temporary fishing issues and other countries increased production to fill the need for more shrimp. Despite these larger issues, individual consumers have grown much more sophisticated in their tastes and purchase of seafood and are not stopping their purchases.

"While supply disruptions are changing the pricing of shrimp in the long term, consumers understand how quality and freshness impact flavor and they are continuing to purchase shrimp in very, very large numbers," said Mike Ungaro, Vice-President, San Pedro Fish Market and Restaurant. "When you have customers routinely travel more than 75 miles, or from out of state for shrimp, like we have seen almost every week this summer, you can see that pricing is not the only driving factor for demand."

Based upon the earliest figures, demand for shrimp was up roughly 15% when compared to the sales figures for the first 8 months in 2012 for the family owned market and restaurant.

"Because we are such a large purchaser of fresh shrimp, at our market, restaurant, and for our retail product in over 500 stores nationally, we can operate on longer term contracts," explained Ungaro. "This helps insure quality, pre-arrange to have the freshest delivered daily, and ultimately protect the consumer from price swings that hit the daily and shorter term global market. We aren't immune to market changes but we are able to do our best to protect consumers."

For more information on San Pedro Fish Market and Restaurant, go to their Facebook page at http://ow.ly/ob0xa.

About San Pedro Fish Market & Restaurant Founded in 1957, San Pedro Fish Market & Restaurant has grown into a top rated destination on the LA waterfront whose seafood, Lonely Planet described by saying, “Seafood feasts don't get any more decadent than at this family-run harbor-view institution.” Routinely serving more than 10,000 diners each week, San Pedro Fish Market is also one of the most recognized brands in the frozen food section of premium and mass market supermarkets across the Southwest and Hawaii selling in four microwavable versions of our world famous shrimp tray. Just as at the restaurant and market, all ingredients are the freshest available and meant to be prepared and enjoyed directly in the kitchen with your favorite ice cold beverage. For more information, go to our website at http://ow.ly/obvmS.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

JEFF GIBSON
OCCIDENTAL COMMUNICATIONS GROUP
(949) 851-8511
Email >
Visit website