Nick Tassi Joins SMS Marketing Services, Inc.

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SMS Marketing Services, Inc. announces the addition of Nick Tassi to SMS Marketing Services in the role of Senior Vice President of Cross-Channel Sales, effective September 3, 2013.

Nick brings to SMS over twenty-five years of experience in the Direct Marketing industry. During his tenure, he has gained experience across a wide range of products and services including business and consumer data content, analytics and delivery, marketing and prospect database design, campaign management, enterprise data quality, lead generation, real-time validation and scoring and printing/lettershop services. He has held senior level sales positions at notable companies such as Experian, Amacai (a TARGUSinfo Company), and MCH Strategic Data. Most recently, Nick held the position of Vice President of Sales, Business Development & Marketing at Consumer Credit Marketing, where he significantly grew revenue through diversification into new verticals and sales channels with the development of new products and a focus in developing reseller markets.

At SMS, Nick will focus on new business development, working with all SMS divisions to leverage client relationships and target potential marketing opportunities.

“Now that all SMS divisions have been successfully merged, Nick’s role will be the final step in sales and marketing integration. He will bring great insight into our business, identifying areas where we can expand service offerings to our clients and create mutually beneficial relationships between marketers. His role will enhance and maximize our diverse service offerings,” said David Thornbury, CEO, SMS Marketing Services, Inc.

Nick can be reached at 312-488-4824 or via email at ntassi(at)sms-inc(dot)com.

About SMS Marketing Services:
SMS Marketing Services, Inc. is a data-driven, multi-channel marketing solutions company providing world class services across all the verticals in the marketing industry. SMS drives a wide range of services across channels including direct mail, email, mobile, display, and social media. Delivering authentic brand experiences that drive loyalty and employ customer connections through a deep understanding of customer behaviors is the strength of the company. Leveraging data-driven strategies to innovate, compete, and capture value from deep and up-to-real-time information, SMS's data solutions feature highly segmented marketing databases that help refine the search for consumers who engage with brands. A leading provider of direct marketing lists—including SMS’s Master Consumer file of 240 million U.S. consumers—SMS also boasts the largest instatement insert agency/broker in the nation. SMS's traditional list management, brokerage, list fulfillment divisions manage more than 700 list properties and broker for over 200 mailers. The company is headquartered in Hasbrouck Heights, New Jersey.

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Nicole Jason
SMS Marketing Services, Inc.
201-865-5800 x2008
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