MAC Group will provide the kind of marketing and distribution muscle we need to build our presence in the USA.
Clacton on Sea, United Kingdom (PRWEB) September 05, 2013
Bowens International Ltd, a leading manufacturer of advanced photographic lighting systems, has appointed MAC Group as its exclusive USA distributor. Under the new agreement MAC Group will become a shareholder in the UK-based lighting company. Additionally, MAC Group President Jan Lederman has been appointed a Director of Bowens International Ltd.
Emerson Roberts, Managing Director of Bowens International Ltd. said: “Our strategy is to bring new technologies and products to market ever more efficiently and quickly, and this dynamic new distribution arrangement will enable us to do just that. MAC Group will provide the kind of marketing and distribution muscle we need to build our presence in the USA.”
“Bowens is a world-leader in the photographic lighting marketplace and we are the number one seller in many countries across the globe. With MAC Group’s proven track record, we look forward to seeing similar results in the USA.”
As part of the arrangement Jan Lederman, President of MAC Group, has also been appointed President of Bowens USA. He said: “Bowens is a perfect fit for us. Our goal will be to make it the premier lighting brand in the flash lighting business. Their products are manufactured to exacting standards of quality and they have a compelling track record with professional and serious amateur photographers worldwide.”
“Our in-house service technicians have twenty years’ experience of servicing high-end electronic equipment and they will link seamlessly with our extensive sales force and technical representation in the field. We are confident that the dealers and photographers, whose trust we have earned over a quarter of a century, will support us as we move forward in building the Bowens brand.”
Bowens International and MAC Group will share strategic leadership as product development and marketing plans are accelerated.
Bowens International is a world-leading manufacturer of photographic lighting systems. For over 50 years, Bowens has maintained its position in the photographic market as a favorite among professional and serious amateur photographers alike.
Today, Bowens continues to design and produce innovative photographic lighting systems and accessories from its base in the United Kingdom. With distribution in over 70 countries, Bowens lighting equipment is one of the most widely-used flash systems in the world today.
For more information visit http://www.BowensUSA.com
About MAC Group
MAC Group is a sales and marketing company dedicated to supplying photographers, videographers, educators and students with the world's finest image-making tools. Brands that MAC Group represents in the USA include Benro, Ilford, Induro, Kupo, MeFOTO, MAC-on-Campus, Mamiya Leaf, PocketWizard, Sekonic, Tenba, Toyo-View, and X-Rite.
In addition to the brands it represents in the USA, MAC Group designs and distributes Tenba and Induro products internationally.
For more information visit http://www.MACgroupUS.com
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