Pieroth Wines Launch September Home Wine Tasting Campaign

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Pieroth mark 60 years of home wine tastings with special offer for UK customers.

British based wine company Pieroth are celebrating 60 years of wine tastings by offering their customers a free bottle of champagne with every purchase of a home wine tasting experience in September 2013*. For more information and to book a wine tasting; visit http://www.pieroth.co.uk/wine-tastings.

At a Pieroth wine tasting they will educate a bit about how to taste wines, let you try 12 different wines, try to answer any questions and then give the opportunity to purchase your favourites at the end.

With 60 years of experience and coverage across the whole of the UK, Pieroth are the undisputed world leader in home wine tastings and direct wine sales.

A Brief History of Pieroth Home Wine Tasting Experiences

60 years ago Elmar Pieroth, oldest son of Philipp Ferdinand Pieroth, introduced the innovative ‘home wine tasting experiences’. He saw this as an ideal opportunity for presenting an individual wine range and offering a unique customer service where potential customers could try before they buy. This service was implemented with the support of his younger brother Kuno Pieroth and a number of members of staff. The personal customer service that Pieroth home wine tasting offered marked the start of the growth of the House of Pieroth to the international market leader that it is today.

After 5 years of success in Germany, England became the first country to attempt home wine tasting experiences abroad. So in 1958, Pieroth wine consultants, under the guidance of Elmar Pieroth, started selling wines with the new sales approach. The quality of both the wines and of the customer support was so popular amongst British wine-lovers that a subsidiary was founded in London. This was the first foreign subsidiary for WIV Wein International AG who today own over 40 companies in over 20 countries.

*Cannot be used in conjunction with any other offer.

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