Los Angeles, CA (PRWEB) September 05, 2013
Friends, business partners and founders of TrueMoon, Shelli Wright and Anea Bogue, are on a mission to improve the relationship girls and women have with their bodies…one tampon at a time.
Most women have no idea that there are cancer causing chemicals and synthetic fibers hidden in big brand tampons because no one asks. Why? Because talking about menstruation is still taboo.
But the founders of TrueMoon think differently. “At the most basic level, the menstrual cycle allows for the continuation of our species. Beyond that, it enables a woman to tap into her many and varied strengths. Why should anyone be embarrassed about that? When girls and women understand their cycle as a powerful force of nature, they begin to see themselves as the valuable, important beings they are,” says Anea Bogue, M.A., an expert with over twenty years of experience in the field of girls’ and women’s self-esteem and empowerment.
TrueMoon is a new brand of 100% organic cotton tampons that delivers a safer, healthier product, especially in light of the fact that the average woman will use over 11,000 tampons in her lifetime. But what really sets TrueMoon apart is their messaging and unique Starter Kit, which inspire a healthier, positive and more informed relationship between girls and women and their bodies by providing important information about the impact of hormonal shifts on body, brain and mood throughout the cycle. The company’s mission is to get people speaking comfortably because no woman should feel that her cycle, a core aspect of being female, is dirty, inconvenient or shameful.
“We’re tired of messages that treat the menstrual cycle like a curse,” says Shelli Wright. TrueMoon provides a unique way to track your WHOLE cycle, not just the ‘period’ days. “It’s important for girls and women to create a little PMA (positive menstrual attitude),” a phrase Wright started using after coming across studies that showed a direct correlation between a woman’s attitude about menstruation and the negative ‘symptoms’ often associated with it.
TrueMoon organic tampons are currently sold in stores throughout Los Angeles and are also available for purchase on the company’s website at http://www.mytruemoon.com and amazon.com. Please visit the TrueMoon website for additional information and updates including forthcoming locations nationwide and online where their products will be sold.