Cincinnati Bengals Take Care Of Business in Suites

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NFL’s Bengals Provide Online Tools and Mobile Apps from Spotlight Ticket Management to Track Suite ROI

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Spotlight has automated our process, given us a simple centralized system, and has allowed us to maintain compliance and track results at the click of a mouse button.

When the Cincinnati Bengals open their home schedule on Monday Night Football against the Pittsburgh Steelers, the suites and stands will be full of VIP guests looking to leverage the power of the NFL to help their businesses. A number of Bengals customers will be using online tools and mobile apps from Spotlight Ticket Management to track just how valuable and effective their tickets are.

“The NFL is a powerful business tool and we’ve heard that loud and clear from our customers,” said Jeff Berding, Bengals Director of Sales and Public Affairs. “But you have to be able to measure the ROI, and many of our partners are using Spotlight to demonstrate a strong business return on suite ticket entertainment. This new mobile app allows our customers to take Bengals tickets wherever they go and make the ROI even better.”

The Bengals began providing Spotlight’s online tools, sports ticket education, and mobile apps to customers in 2010 and have seen local and national business like Penske Truck Leasing, Wells Fargo, and Fox Sports expand the services to their tickets nationwide.

“With Spotlight, managing tickets is easy,” said Michael Lindley, SVP of Marketing for Huntington Bank. “Spotlight has automated our process, given us a simple centralized system, and has allowed us to maintain compliance and track results at the click of a mouse.”

With over 7 million tickets under management annually from some of the most recognizable global companies, Spotlight sees first-hand the effect of NFL tickets. “The numbers are terrific when it comes to NFL tickets,” said Tony Knopp, CEO and Co-Founder of Spotlight Ticket Management. “We have companies seeing more than $25 million in potential revenue in a single suite. When used correctly, NFL tickets are a sure thing.”

The Bengals join over 60 teams, including more than a dozen in the NFL, providing online ticket productivity tools to their customers. “Our goal is to get all NFL tickets onto the mobile devices of business people everywhere so they have access to them when they need them,” said Knopp. “When a salesperson is at a networking event, they can pull up their NFL tickets on the spot to invite prospects or customers.”

The Bengals partnership provides the team’s customers with access to Spotlight’s online ticket management application, including the ability to put tickets into Salesforce.com and a mobile app to manage and distribute tickets. Customers receive educational video clips, case studies, and whitepapers prepared by top lawyers, C-level Executives, accountants, and sports marketers with popular themes such as “How To Pass An Audit In 90 seconds,” “Avoiding The Legal Pitfalls Of Sports & Entertainment Marketing” and “Making Your Sports Marketing Pay Off.”

Spotlight, founded by StubHub alums, manages over 7 million company tickets every year on six continents from household names like JPMorgan Chase, Fox Sports, and HP. The company has signed partnerships with over 60 pro teams and technology providers like Tickets.com, Salesforce.com, Cvent, and Concur.

“Everything we do is moving online and mobile,” said Knopp, “Consumers buy tickets, book travel, and shop online, on their smartphones, and on tablets. Spotlight allows companies to put their tickets online and on the mobile screen, where their staff and customers live, enabling us to track the return on investment while highlighting just how terrific Bengals tickets are for businesses.”

About Spotlight
SpotlightTMS is moving corporate sports ticket management into the cloud and out of desktop spreadsheets. Described as “Necessary in Business” by CNBC, Spotlight’s technology platform improves upon every aspect of ticket management. The solution drives increased utilization and higher ROI. Spotlight partners with over 50 professional sports teams and venues as well as industry-leading partners Salesforce.com and Concur. The company is headquartered in Calabasas, CA. For more information, visit http://www.SpotlightTMS.com

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