Baltimore Ravens Champions on the Field and in the Stands

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Super Bowl Champion Ravens Provide Customers Online Tools and Mobile Apps from Spotlight Ticket Management to Measure ROI on Tickets and Suites

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Measuring the effectiveness of our sports marketing and staying compliant has long been a focus for Under Armour. Spotlight provides us the tools we need to maximize our sports tickets.

When the Super Bowl champion Baltimore Ravens kick off their home opener with the Cleveland Browns, the stands and suites will be loaded with VIP guests looking to leverage the power of the NFL champions to help their business. A number of customers will be using a new mobile app from Spotlight Ticket Management to track just how valuable their tickets are.

“The Ravens have a responsibility to ensure that our suite owners have the best tools to maximize their return on the significant investment they make in our franchise,” said Josh Hartman, Senior Manager, Suite Sales and Services for the team. “We can only accomplish this goal by partnering with the industry leaders at Spotlight.”

A number of Ravens customers have adopted Spotlight’s online tools and apps for their tickets nationally. “We are proud to be partners with the Super Bowl Champion Baltimore Ravens and their first-class customers,” said Tony Knopp, CEO and Co-Founder of Spotlight Ticket Management. “We’ve had terrific success stories of companies showing huge return on investment in Ravens tickets.”

With over 7 million tickets under management annually from some of the most recognizable global companies, Spotlight sees first-hand the effect of NFL tickets. “The numbers are terrific when it comes to NFL tickets,” said Tony Knopp, CEO and Co-Founder of Spotlight Ticket Management, “We have companies seeing more than $25 million in potential revenue in a single suite. When used correctly, NFL tickets are a sure thing.”

The NFL has taken to Spotlight, with over a dozen teams partnering with Spotlight, joining over 60 pro teams. “Our goal is to get NFL tickets on every business person's smart phone and mobile device allowing them access whenever they need them,” said Knopp. “Whether on the road, networking, or in a meeting, business people can pull up tickets on the spot to invite prospects or customers.”

Spotlight offers Ravens customers access to:

  • An online ticket management application at no cost
  • The ability to put Ravens tickets into where staff can get them
  • A mobile app to manage and distribute tickets.
  • And educational video clips, case studies, and whitepapers prepared by top lawyers, C-level Executives, accountants, and sports marketers with popular themes such as “How To Pass An Audit In 90 seconds,” “Avoiding The Legal Pitfalls Of Sports & Entertainment Marketing” and “Making Your Sports Marketing Pay Off.”

Spotlight manages over 7 million company tickets every year on six continents from household names like JPMorgan Chase, Fox Sports, and HP. The company has signed partnerships with over 60 pro teams and technology providers like,, Cvent, and Concur.

“Everything we do is moving online and mobile,” said Knopp. “Consumers buy tickets, book travel, and shop online, on their smartphones, and on tablets. Spotlight allows companies to put their tickets online and on the mobile screen, where their staff and customers live, enabling us to track the return on investment while highlighting just how terrific Ravens tickets are for businesses.”

About Spotlight
SpotlightTMS is moving corporate sports ticket management into the cloud and out of desktop spreadsheets. Described as “Necessary in Business” by CNBC, Spotlight’s technology platform improves upon every aspect of ticket management. The solution drives increased utilization and higher ROI. Spotlight partners with over 50 professional sports teams and venues as well as industry-leading partners and Concur. The company is headquartered in Calabasas, CA. For more information, visit

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Tim Kidder
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