Kansas City Chiefs A Suite Success To Business Community

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NFL Tickets Provide Huge ROI With Spotlight Ticket Management For Chiefs Customers

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Having everything online and in one place makes it easy for our staff to invite guests and for us to know who is coming to the game and why.

When the Kansas City Chiefs kick off the 2013 home opener against the Dallas Cowboys, the suites, club seats, and season tickets at Arrowhead Stadium will be full of VIP guests, all leveraging the power of the NFL to help their businesses. For the third season, a large number of Chiefs suite holders and season ticket holders will be using online tools and a new mobile app to measure the ROI on their investment.

“The Chiefs are always looking for new ways to assure our suite holders and business customers are achieving their goals,” said Kellen Begnoche, Suite Services Coordinator for the Chiefs. “The customers taking advantage of Spotlight’s online tools have been outspoken in their praise and the big numbers they are seeing.”

The Chiefs began providing Spotlight’s online tools including sports ticket education and mobile apps to customers in 2010 and have seen local and national business like Burns McDonnell, Motorola, Waste Management and Fox Sports expand the services to their tickets nationwide.

“Before Spotlight Ticket Management, managing and reporting on the use of tickets was a painful and
time-consuming process,” said Dave Carlson of Motorola. “Spotlight seamlessly replaced our legacy application and saves countless hours across a streamlined process and easy-to-use application.”

2013 has been a year of significant growth for online ticket management and productivity tools, led by Spotlight’s efforts. “Companies locally and globally are focusing on ROI and getting more out of their current investments,” said Tony Knopp, CEO and Co-Founder of Spotlight Ticket Management. “We’ve seen companies entertain over $25 million of potential revenue at each Chiefs game they buy. The results are clear: Kansas City Chiefs tickets are terrific for businesses big and small.”

The Chiefs join over 60 teams, including more than a dozen in the NFL, providing online and mobile ticket productivity apps to their customers. “Our goal: to get all NFL tickets onto the mobile devices of business people everywhere so they have access to them when in front of customers,” said Knopp. “Everything we do is moving online,” said Knopp. “We as consumers buy our tickets online, book travel online, and shop online. Spotlight allows companies to put their tickets online, where their staff and customers live, enabling us to track the return on investment while highlighting just how terrific Chiefs tickets are for businesses.”

The partnership provides Chiefs customers access to Spotlight’s ticket management application including the ability to put tickets into Salesforce.com and a mobile app to manage and distribute tickets. Customers receive educational video clips, case studies, and whitepapers prepared by top lawyers, C-level Executives, accountants, and sports marketers with popular themes such as “How To Pass An Audit In 90 seconds,” “Avoiding The Legal Pitfalls Of Sports & Entertainment Marketing” and “Making Your Sports Marketing Pay Off.”

Spotlight, founded by StubHub alums, manages over 7 million company tickets every year on six continents from household names like JPMorgan Chase, Fox Sports, and HP. The company has signed partnerships with over 60 pro teams and technology providers like Tickets.com, Salesforce.com, Cvent, and Concur.

About Spotlight Ticket Management: Spotlight Ticket Management (http://www.SpotlightTMS.com) is where tickets mean business. Spotlight makes company tickets simple by enabling companies to measure the business impact of sports and entertainment assets while staying compliant.

Described as “Necessary in Business” by CNBC, Spotlight Ticket Management offers a variety of online tools and products to help companies of all sizes use the tickets they own, buy the tickets they need, and stay compliant to all federal, state, and local regulation without adding another layer of red-tape or confusing software.

Spotlight makes tickets available where the business user lives; whether in their CRM, Inbox, or through their team and venue partners. Spotlight partners with over 50 professional sports teams and venues as well as industry leading partners Salesforce.com and Concur to offer integrated products alongside education. The company is based in Calabasas, CA.

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Tim Kidder
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