Chicago Bears Suites Taking Care Of Business

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NFL’s Bears Provide Customers With Online Tools From Spotlight Ticket Management To Get The Most From Their Tickets

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We went to Spotlight and now our metrics and data are much better allowing us to make intelligent decisions versus having 60 different spreadsheets controlling tickets.

The Chicago Bears home-opener against the Cincinnati Bengals promises to be one of the most important nights for many Chicago businesses as Soldier Field will be full of VIP guests leveraging the power of the NFL to help their businesses. Through online tools and a mobile app provided by the Bears, fans will be able to see just how valuable their tickets are.

“The Bears are always looking for ways to stay on the cutting edge and help our customers get the most from their executive suite and club seat investments,” said Adam Kellner, Director of Suite Sales & Services for the Chicago Bears, “For our fourth season, we will be offering Spotlight Ticket Management’s online tools and apps to our customers as a value-add to help them get the most from their investment.”

Bears customers including JPMorgan Chase, Comcast, RR Donnelley, and DLA Piper have all adopted Spotlight’s online tools and apps for their tickets nationally. “We were very decentralized with our tickets and suites,” said Rick Ryan, VP of Marketing for Fortune 500 company RR Donnelley, “We went to Spotlight and now our metrics and data are much better allowing us to make intelligent decisions versus having 60 different spreadsheets controlling tickets.”

The Bears join over 60 pro teams, with more than a dozen in the NFL, in partnering with Spotlight. “The Chicago Bears will always be a special team for us as they were one of the pioneers in online ticket management,” said Tony Knopp, CEO and Co-Founder of Spotlight Ticket Management. “They are a first-class organization and their customers have been vocal in their support of the team and of our online tools and mobile app.”

The partnership provides Bears customers access to the Spotlight online ticket management application, which includes the ability to put tickets into, and a mobile app to manage and distribute tickets. Throughout the season, customers will receive educational video clips, case studies, and whitepapers prepared by top lawyers, C-level Executives, accountants, and sports marketers with popular themes such as “How To Pass An Audit In 90 seconds,” “Avoiding The Legal Pitfalls Of Sports & Entertainment Marketing” and “Making Your Sports Marketing Pay Off.”

With over 7 million tickets under management each year, Spotlight is bullish on football as a business tool. “The ROI numbers for NFL tickets are staggering,” said Knopp, “ It is very clear NFL tickets mean business as we’re seeing customers entertain over $10 million in potential business at just one game.”

Founded by StubHub alums, Spotlight is focusing on mobile apps and technology integrations to make tickets easier for customers to find and use. Partnerships with expense management leader Concur, CRM provider, and ticketing giants like focus on bringing tickets to the business person within the technology they already know. “Everything we do is moving online and mobile,” said Knopp, “Consumers buy tickets, book travel, and shop online, on their smartphones, and on tablets. Spotlight allows companies to put their tickets online and on the mobile screen, where their staff and customers live. Once we do, the NFL numbers will be even more positive than they already are.”

About Spotlight
SpotlightTMS is moving corporate sports ticket management into the cloud and out of desktop spreadsheets. Described as “Necessary in Business” by CNBC, Spotlight’s technology platform improves upon every aspect of ticket management. The solution drives increased utilization and higher ROI. Spotlight partners with over 50 professional sports teams and venues as well as industry-leading partners and Concur. The company is headquartered in Calabasas, CA. For more information, visit

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