Follr Forms Digital Identity Marketing Partnership with Vanguard Properties Real Estate Firm of San Francisco

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Follr, Inc. ( today announced it has formed a marketing partnership with Vanguard Properties (, a San Francisco based Real Estate Company.

Vanguard Properties San Francisco

Vanguard Properties partners with Follr, a Web-based digital identity platform

We have a long standing relationship with Vanguard and so are especially happy to have formed this partnership.

Follr, Inc. ( today announced it has formed a marketing partnership with Vanguard Properties (, a San Francisco based Real Estate Company. The deal provides Follr Digital Identity Websites to every Vanguard Properties real estate agent, a product that is part of a full featured marketing suite including AgencyLogic single property Websites, Facebook Business Pages and a Facebook application.

A Follr Digital Identity Website organizes and aggregates an individual’s online information making it accessible via one memorable Website address. It additionally allows Vanguard to leverage agent's online connections to broadcast company social media content including tweets, blog posts, pinterest images and Facebook content protecting their brand while simultaneously driving online traffic to official marketing channels. It ultimately represents a company’s story using social media and Web-based content.

Although not limited to real estate, Follr Digital Identity Websites are used extensively throughout the industry and are also included in the latest e-PRO® technology certification. The product has real estate specific functionality and social profiles including, ActiveRain and Inman News.

“We have a long standing relationship with Vanguard and so are especially happy to have formed this partnership,” stated Follr CEO Stephen Fells.

Follr is an integral part of the AgencyLogic social marketing platform which leverages automation ensuring REALTORS® benefit from not having to update listing data in multiple places. Any edits or changes to an AgencyLogic single property Website automatically update the agents primary marketing Website, Follr Digital Identity Website and Facebook business page ensuring dissemination of accurate, real-time data while simultaneously complying with Facebook terms of service. This is achieved without the limitations often put in place by MLS’s ensuring effective, data rich and visually appealing real estate marketing. Agents can also opt into free listing data syndication to multiple real estate Websites and portals.

“We are honored as a company to have been chosen as the exclusive Real Estate firm to launch Follr in the San Francisco Bay Area. Vanguard Properties prides itself as always being at the forefront of marketing and this partnership lives up to what our agents and clients expect from our company,” Mitch Laufer, Director of Marketing, Vanguard Properties.

AgencyLogic provides the lowest price single property Websites in the industry. They recently announced details of a subscription platform takes that allows any size of company, from small brokerages to national franchises, to offer their own marketing suite complete with single property Websites, Digital Identity Websites, Facebook Business Page and a Facebook Application. This can be achieved any domain name, company branding and message. For real estate vendors a revenue sharing program also exists.

The single property Websites include enhanced mobile functionality and free SMS and QR code integration. With more and more traffic coming from mobile devices every single property Website is mobile-enabled to guarantee it can be seen quickly and clearly on every mobile phone.

About Follr, Inc.:
Follr, Inc. ( is a software company founded in 2011. With offices in California and New York, Follr provides Web-based Digital Identity Websites that allow an individual, company or brand to tell its story using a combination of personal or corporate history and social media profiles (Facebook, LinkedIn, Foursquare etc.) and content. It is a personally branded Website used like a business card as an initial point of contact. It is accessed by a short, memorable URL and represents a more complete picture and story in an increasingly digital world.

About Vanguard Properties:
Vanguard Properties ( is a San Francisco real estate company.

PHILOSOPHY: YOUR SUCCESS IS OUR SUCCESS - For more than 25 years, Vanguard Properties has offered impeccable service to buyers and sellers in San Francisco. We base our culture on the unwavering belief that professionalism is paramount and that we can make a difference in your real estate buying or selling experience. Our agents are service-driven, highly educated real estate professionals who are experts in contract negotiation, escrow processes and can offer an enormous array of resources to fit your needs. They provide intelligent direction and skillful execution on both the buying and selling side of any transaction and will successfully assist you and your buying public with the daunting and sometimes overwhelming task of educating all parties toward making an “informed” decision. Quality is never an accident; it is always the result of sincere effort, intelligent direction and skillful execution. As your Vanguard representative, we will commit ourselves to understanding your individual needs and we will promise to provide you with the kind of quality service that will exceed your expectations.

About AgencyLogic:
AgencyLogic ( is a division of Network Earth, Inc. (, a technology company founded in 1995 with a history in developing complex Web-based software for financial institutes and startups. Located in California and New York, AgencyLogic has provided Web-based marketing services to the real estate industry since 2004. Products include single property Websites, Facebook business pages, Facebook applications and Follr personal profile Websites. The products, working seamlessly together, provide an impactful social marketing platform for REALTORS® and the property they market.

About the National Association of REALTORS®:
The National Association of REALTORS®, “The Voice for Real Estate,” is America’s largest trade association, representing 1.2 million members, including NAR’s institutes, societies and councils, involved in all aspects of the residential and commercial real estate industries.

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Mitch Laufer
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