Boston, MA (PRWEB) September 05, 2013
Global Strategic Management Institute (GSMI) is excited to announce that the 6th installment of the Mobile Marketing Strategies Summit (MMSS) agenda will feature executives from PayPal, Verizon, Hewlett-Packard, SAP, and HauteLook. The event is set to take place October 2-3, 2013 in Boston, MA. PayPal’s Director of Marketing and Sales Strategy, Sarah Hodkinson, is excited to participate:
“Over two thirds of purchases start in one channel and end in another, underscoring the complex evolution of the shopping journey. In today's omnichannel marketplace, mobile is an intrinsic component of any successful marketing program. This fact coupled with a high caliber roster of speakers and quality agenda content make the Mobile Marketing Strategies Summit a must-attend conference for ANY marketer.”
Sarah will discuss how brands can optimize mobile advertising campaigns by coupling location-awareness with other targeting parameters and data feeds in her presentation: PayPal Case Study: The Intersection of Mobile, Location & Commerce. At PayPal, Sarah oversees all marketing programs. She also plays a key role in developing the go-to-market strategy and evangelizes multi-channel media solutions across the broader PayPal organization.
Also joining the summit this October is Michael Jennett, the Program Director of Enterprise Mobility Deployment for Hewlett-Packard. Michael will be sharing his interesting spin on the native app versus HTML5 debate during his presentation titled Native App vs. HTML5: How Do You Decide? In his role at HP, Michael is responsible for all aspects of the development, deployment, and integration of mobile apps and infrastructure for HP IT. He is a highly respected tech industry award winner with an extensive background in mobility, web, and enterprise application deployment.
Lastly, Verizon’s Director of Precision Market Insights, Stephanie Bauer Marshall, will be addressing the tough questions on measuring mobile marketing ROI in her presentation titled Verizon Wireless Precision Market Insights Case Study: Re-Imagining Mobile Consumer Engagement. Stephanie incubated and launched Verizon’s Precision Market Insights in 2012. This business line focuses on providing brands with a variety of licensed and custom solutions, powered by layering behavioral audience insights based on mobile engagement, location, and demographic information.
Other presentations and speakers for October’s event include:
● Uncovering the Human Meaning for Mobile Technology Using Design Thinking with SAP, presented by Meeta Patel, Vice President, Emerging Media at SAP & Reuven Gorsht, Vice President, Customer Strategy at SAP
● Rethinking HauteLook’s iOS App: A Case Study of HauteLook v2.0, presented by Kevin Diamond, Chief Technology Officer, HauteLook
Make sure to secure your seat for two full days of interactive and educational sessions at the Mobile Marketing Strategies Summit. For more speaker information and to register, visit: http://www.mobilemarketingstrategiessummit.com/.
GSMI is a leader in the industry of executive education, global conferences, summits, and training sessions that combine rich learning environments with the opportunity to network with today’s most relevant thought leaders, speakers and practitioners. GSMI’s annual events have reached 80% of the Fortune 500 companies, in over 30 countries, and cover topics that today’s leaders find most challenging and inspiring.