Post Insurance Unveils New Logo

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Post Insurance, one of the oldest businesses in Port St. Lucie, is getting a new look.

Post Insurance, a leading provider of residential and business insurance on the Treasure Coast, is unveiling its new logo to the community this week. The logo change comes just months before Post Insurance marks its 35th anniversary and is the most dramatic change of its visual identity since its founding in 1979. The new logo includes the company name with the image of a classic key in dark blue and gold elements, and a new tagline that reads ‘Your Key to Peace of Mind’. The new logo is available for viewing on its newly re-designed website at

Kathy Post, 2nd generation owner, assembled a group of clients and employees who selected the new logo as visually capturing the trust they feel with the local company. Post says, “It’s no surprise they chose a key. Keys represent the places and spaces in which we live, work, and play. They make us feel secure, they open doors, they grant access. Getting the key to that first house, dream car, or new office gives us pride – and something to protect.”

Post revealed the new logo publicly at the St. Lucie County Economic Development Council meeting earlier this week because of the impact insurance has on a local economy. “Most people would be surprised to learn that over our 35-year history, my agency alone has paid out about $60 million to local residents in claims,” says Post. “The majority of those dollars stay local - going to local contractors, repairman, car dealers, and shopkeepers.” Larry Pelton, President of the Economic Development Council, agreed saying, “Post Insurance is considered a ‘second-stage’ business and the economic impact of second-stage businesses is vital to our economy. While considered a ‘second-stage’ business, Post is a ‘First Rate’ corporate citizen within our community.”

The new logo is being updated on all printed materials, electronic media, and signage. Dual logos will be in use until these updates are complete. For more information, contact Operations Manager, Becky O’Brien, at 772-878-8184.

Post Insurance offers residential and business insurance to the Treasure Coast from a range of high-quality insurance companies. Their friendly experts understand the ever-changing world of insurance in Florida and custom build an insurance program for every need and budget. Hours are Monday through Friday, 8:30 - 5:00, evenings and weekend by appointment, or online at For more information contact them at 772-878-8184 or info(at)insurewithpost(dot)com.

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Rebecca OBrien
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Post Insurance & Financial, Inc.
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