Deciem Expands Its Hair-Inhibiting Brand, Inhibitif

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After a successful launch of its hero body serum in the UK, Deciem-managed brand Inhibitif introduces new products and expands into 3 new major markets.

...single-store brand sales represented nearly 30% of depilatory sales.

Hair-inhibiting leader, Inhibitif, has extended its offering with 5 additional products focused on making hair removal a more comfortable and less frequent experience.

Following a successful launch with Boots in the UK, where single-store brand sales represented nearly 30% of depilatory sales, Inhibitif has now introduced products under the brand to target underarm hair and facial hair, as well as a natural version of its popular Advanced Hair-Free Body Serum.

The brand has also expanded its presence in Canada with Shoppers Drug Mart, in Australia with Priceline and in South Africa with Clicks.

Deciem's objective is to create brands in different industries with one mission common amongst them: to marry function, design and authenticity.

For information about Inhibitif, visit http://www.inhibitif.com and about Deciem, visit http://www.deciem.com.

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Astrid de La Noue
DECIEM INC.
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