Indianapolis Colts Open Promising Season On The Field and In The Stands

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NFL’s Colts Provide Customers Online Tools and Mobile App From Spotlight Ticket Management To Measure Ticket and Suites ROI

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Spotlight has automated our process, given us a simple centralized system, and has allowed us to maintain compliance and track results.

When the Indianapolis Colts kick off their season opener with the Oakland Raiders at Lucas Oil Stadium, the stands will be full of business contacts as promising as the up-and-coming team on the field. Indianapolis companies big and small have long leveraged the power of NFL tickets to help their business and the Colts are providing online tools and a mobile app to help.

“The Colts are always looking for new ways to add value for our customers and Spotlight has been one of those tools for the past three seasons,” said Greg Hylton, Vice President Premium Seating & Ticket Sales for the Indianapolis Colts. “Spotlight is an added benefit that our customers can use to track the ROI on their suites and share best practices with other suite holders. A number of our customers use Spotlight successfully”

Colts customers, including Huntington Bank, Comcast, Indiana University Health and Key Bank, have all adopted Spotlight’s online tools and apps for their tickets nationally. “As a financial institution, it is of utmost importance for us to track ticket usage for compliance and return on investment purposes,” said Mike Lindley, Senior Vice President of Marketing at Huntington Bank. “Spotlight has automated our process, given us a simple centralized system, and has allowed us to maintain compliance and track results.”

With over 7 million tickets under management from some of the most recognizable global companies, Spotlight sees first-hand the business impact of NFL tickets. “The numbers are terrific when it comes to NFL tickets,” said Tony Knopp, CEO and Co-Founder of Spotlight Ticket Management. “We have companies seeing more than $20 million in potential revenue in a single suite for one game. When used correctly, NFL tickets, especially Colts tickets, are terrific for business.”

The Colts join over 60 pro teams partnering with Spotlight, including over a dozen NFL teams. “Our goal is to get NFL tickets on the mobile devices of every business person,” said Knopp, “whether on the road, networking, or in a meeting. Spotlight mobile users can access tickets on the spot to invite prospects or customers.”

Spotlight gives Colts customers an online ticket management application, the ability to integrate tickets within Salesforce.com, and a mobile app to manage and distribute tickets. Throughout the season, Spotlight is providing Colts customers with educational video clips, case studies, and whitepapers prepared by top lawyers, accountants, and sports marketers with popular themes such as “How To Pass An Audit In 90 Seconds,” “Avoiding The Legal Pitfalls Of Sports & Entertainment Marketing,” and “Making Your Sports Marketing Pay Off.”

Spotlight, founded by StubHub alums, manages over 7 million company tickets for global brands including Under Armour, Fox Sports, and HP. On a mission to build a fully integrated ticket platform, the company recently partnered with expense management leader Concur Technologies, adding to partnerships with Tickets.com and CRM leader Salesforce.com.

About Spotlight Ticket Management
Spotlight Ticket Management (http://www.SpotlightTMS.com) is where tickets mean business. Spotlight makes company tickets simple by enabling companies to measure the business impact of sports and entertainment assets while staying compliant.

Described as “Necessary in Business” by CNBC, Spotlight Ticket Management offers a variety of online tools and mobile products to help companies of all sizes use the tickets they own, buy the tickets they need, and stay compliant with all federal, state, and local regulation without adding another layer of red-tape or confusing software.

Spotlight makes tickets available where the business user lives, whether on their mobile device, in their CRM, or through their team and venue partners. Spotlight partners with over 60 professional sports teams and venues as well as industry leading partners Salesforce.com and Concur to offer integrated products alongside education. The company is based in Calabasas, CA.

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