"We need to make great products at an even greater value, but we also have the duty to attract new beekeepers, help current beekeepers succeed, and invest in our communities to help improve beekeeping in the United States."
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Clarkson, Kentucky (PRWEB) September 25, 2013
New and established beekeepers will find this website more user-friendly, relationship-oriented, and educational. According to Jenny “Ev” Everett, CEO and President of Kelley Beekeeping, “Beekeeping is vital to the health of our nation’s agricultural system and without more beekeepers, a substantial portion of our food supply could disappear. Our Company’s vision is unique in the industry in that we have a triple-bottom line obligation. We need to make great products at an even greater value, but we also have the duty to attract new beekeepers, help current beekeepers succeed, and invest in our communities to help improve beekeeping in the United States. Our new website allows us to achieve these goals and be a better partner through product awareness, education, and connected relationships.”
An exciting feature of this new website is Kelley's focus on the beekeeping community. The beekeeper profile program aptly titled, “Your Story Is Our Story”, will contain beekeeping stories of Newbees (new beekeepers), Hobbyists, Sideliners and Commercial beekeepers. Kevin Harrub, the Director of Marketing stated, “We value our customers! Their support allows Kelley’s to continue, and expand on, the legacy of exceptional value, convenience and superior customer service that Mr. Kelley first established. It is because of this unique customer/supplier relationship that Kelley’s has with the KELLEY NATION, that they, our customers, permit us to share their stories on our website. It is through their beekeeping stories that visitors to our website will see the benefits and experience the wonder that is beekeeping. Our customers, The KELLEY NATION will grow the beekeeping industry and the bee population, Kelley’s will simply be providing the tools.”
Other website features include the following:
- Video Library - Highlights products, their field applications, and beekeeping practices. Do you have questions about package bee installation, honey harvesting, extracting processes, or pollen collecting? The Kelley Beekeeping video library will provide many answers to beekeepers’ questions at any experience level. Be sure to subscribe to our You Tube channel for instructional videos at http://www.youtube.com/kelleybees.
- User Experience – Provides simplified product navigation and purchasing to make it easy, quick, and convenient for beekeepers to find the appropriate equipment to suit their colony needs.
- Event Highlights – Illustrates resources that allow beekeepers across the United States to locate and stay connected to their local and state level beekeeping organizations through club meetings, mentors, and field days.
As a leading manufacturer of high quality beekeeping equipment and supplies, The Walter T. Kelley Company is recognized as a family-driven company backed by legendary customer service with a strong commitment to the educational needs of beekeeping. On the new website, visitors can learn more at http://www.kelleybees.com.